creative
posted by Design
A month ago a story made the rounds in the advertising world that shook up quite a few folks. Linds Redding, a New Zealand-based art director, was diagnosed with inoperable cancer. While that’s horrible, what really got people talking was an essay he wrote months before he died titled, “A Short Lesson in Perspective.”
In his essay, Redding looks back at his career and asks “was it worth it?” Redding’s answer is an unequivocal hell no.
I encourage you to read the entire essay, but this pretty much sums up his attitude about today’s advertising industry:
Read More...
TAGS:
thundertech, marketing, advertising, creative, ad, industry, linds redding, work-life, work, life, balance, agency
Our end-of-year chatter series wraps up with a joint post from our Creative Director Craig Israel and our Manager of Multimedia Services Matt Stevens. Find out what projects and innovative techniques the Creative team took on in 2012 and how the team applied thunder::tech's four guiding principles to their work.
The Creative team had a great year in 2012, culminating in the welcoming of new team members, exploration of new technologies and celebrating some great wins with our clients. And, as always, our efforts were guided by the principles that have helped get us to where we are today: customer service, innovation, education and great work.
Customer Service
At thunder::tech, customer service means more than just being responsive to our clients and delivering on our promises (although we certainly do that); it means seeking out new ways to collaborate internally to create the best and most efficient solutions. To that end, the Creative team continued to find new ways to integrate with other departments on projects of all types.
Read More...
TAGS:
thundertech, design, creative, end of year, 2012, recap, responsive design, responsive web design, rwd, graphic design, video, multimedia, app, mobile, website, printAs we bring our annual end-of-year chatter series to a close, we hope
you’ve enjoyed learning about the productive 2011 we had within all our
departments. Our managers also served up their takes on what we can
expect in the coming year.
If you missed any of our posts, catch up with us below.
Account Services team
Our fearless leader Jason Therrien kicked off our 2011 series with an overview of the Account Services team’s successful year.
President Jason Therrien recaps 2011 success for Account Services team
Read More...
TAGS:
thundertech, 2011, 2012, recap, series, department, marketing, creative, design, multimedia, account services, multimedia, Data, public relations, communications2011 was a year of growth for the thunder::tech family in general,
but that theme rang especially true for the Creative department, which
includes the Design and Multimedia teams.
More.
More teammates:
Our
Multimedia team doubled in 2011, allowing us to take on more projects.
With an increased talent pool, we were able to offer more multimedia services
and add to our portfolio of videos, 3-D capabilities, interactive video
boards, touch screens and mobile and tablet integration.
More advertising:
We
were able to flex our design and creative copywriting muscles more this
year through several integrated advertising campaigns. In our second
year with Castaway Bay, Cedar Point's indoor water park, we were able to
evolve the “Escape With Your Family” campaign through more billboards,
print ads, free standing inserts (FSIs) and media-rich digital ads. We
were also able to integrate the campaign into their Facebook page and
social media posts.
Read More...
TAGS:
thundertech, design, 2011, recap, end of year, creative, video, multimedia, 3d, 3-D, touch screen, mobile, branding, advertising, integrated, billboard, ad, print, advertisement, FSI, digital, campaign, brand awarenesss, trade show, Cleveland, new york, Chicago, california, canadaAs marketers, we’d lose some of our street cred if we didn’t discuss the latest batch of Super Bowl ads. But, rather than just tell you which commercials we thought were truly the best of the big game, we’re going to share our favorite integrated commercials.
Parisian Love by Google
Read More...
Older Entries