advertising
posted by Accounts
During a recent trip to Quicken Loans Arena, I quickly became aware that branding and advertising at arenas, ballparks and stadiums has become almost inescapable. Sponsored sections of the venue, ads on the scoreboard and giveaways sponsored by insurance companies have become the norm; but they have also begun to teeter on overwhelming. It wasn’t until I retreated to the men’s room, away from all of the ads, that I felt a sense of relief (literally). Restrooms have become a place of solace in a world filled with in-your-face media and constant pressure from advertisers. However, if Captive Media has its way, we may lose this once sacred place forever.
The Captive Media system involves a hi-definition screen, mounted at eye level above a urinal. When the urinal is not being used, the screen will show a mixture of content and advertisements. When the urinal is in use, the screen will switch into “gaming” mode, and said user is in for an interaction like none other:
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thundertech, marketing, branding, advertising, advertisements, streaming content, content, Captive Media, bathroom marketing, restroom marketing, media buying, media planning, urinalIf you're amazed by today's current smartphone technology, just wait. They are going to look like cassette players in the next five years or so.
My watch shows who's calling, my scale can tweet, my bike and heart rate monitor correspond with my smartphone and the light switches in my home are connected to the Internet. This isn't Disney’s Tomorrowland; this all exists right now. And it’s just the beginning. More and more devices we use every day are going to be connected to each other and the Internet in ways we can hardly imagine today.
Right now
The Pebble smartwatch is one of the devices mentioned above. It was part of a highly-successful Kickstarter campaign in early 2012 and they've just started shipping over the past few months—mine came last week after 10 months of patiently waiting. The watch pairs with an iOS or Android phone via Bluetooth and displays text messages, emails, calls and other alerts. It can also control music playing on a smartphone.
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thundertech, connected, device, Internet, web, enabled, smartphone, technology, marketing, marketeres, pebble, watch, wearable technology, wearable, Google, glass, project glass, Apple, advertising, messageLate night just got a little more crowded in 2013. Jimmy Kimmel and his blossoming talk show, Jimmy Kimmel Live! bumped the ever-present Nightline to claim the coveted 11:30 p.m. time slot. So what’s the big deal? The show is only moving up one half-hour. But look at who he is now head-to-head with every night competing for engaged eyes – Jay Leno, David Letterman, Conan O’Brien and the dynamic duo over at Comedy Central, Jon Stewart and Stephen Colbert.
I happen to like Jimmy Kimmel and so do a lot of people in the 18-49 age demographic. But can the time slot attract and hold onto more viewers? What does this mean for ad spend spread across the major networks and basic cable? From a media buying perspective, inventory is available now to reach this new demographic where it didn’t exist before.
The entire late night spectacle intrigues me and so I did some research to see what it was like during a simpler time when there was one King of Late Night.
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thundertech, marketing, ad spend, media buy, Media, spend, buy, ad, advertising, TV, television, spot, commercial, late night, show, prime time, tips, audience, media buyingLast night’s big game gave people a lot to talk about, but as always, offices everywhere are abuzz about everyone’s favorite (and least favorite) Super Bowl commercials.
Here at thunder::tech headquarters, we decided to take our day-after analysis one step further with our look at some of America’s favorite brands. Check out our department managers' takes on some of this year's commercials - and their counterparts from five (and, when applicable, 10) years ago.
Budweiser – Melanie Eyerman, Communications team manager
The iconic Budweiser Clydesdales first appeared in the “
Extra Point” Super Bowl commercial in 1996 and have been a staple in the big game ever since.
In the
2003 and
2008 spots, Budweiser humanized the horses, a zebra and a dog to give them a personality and get a good chuckle from viewers. From a zebra “under the hood” for the official review in the Clydesdales football game to a Dalmatian training a horse through a Rocky-inspired montage, Budweiser created memorable ads that they hoped would inspire us all to buy from the King of Beers.
What Budweiser didn’t do was slap us in the face with too much branding; something Budweiser has been sensitive to in the past (
see the 9/11 Clydesdale commercial), but some could argue the Clydesdales themselves are recognition enough. There also wasn’t a strong call to action in the ads either. It seems they were just hoping to generate overall awareness, not encourage the viewer to further engage with the brand.
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thundertech, super bowl, ad, ad bowl, brand bowl, commercial, day-after, review, past, present, 10 year, 5 year, tide, budweiser, clydesdale, Pepsi, go daddy, best, favorite, branding, advertisingA month ago a story made the rounds in the advertising world that shook up quite a few folks. Linds Redding, a New Zealand-based art director, was diagnosed with inoperable cancer. While that’s horrible, what really got people talking was an essay he wrote months before he died titled, “A Short Lesson in Perspective.”
In his essay, Redding looks back at his career and asks “was it worth it?” Redding’s answer is an unequivocal hell no.
I encourage you to read the entire essay, but this pretty much sums up his attitude about today’s advertising industry:
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thundertech, marketing, advertising, creative, ad, industry, linds redding, work-life, work, life, balance, agency
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