posted by Search
A popular question we receive here at thunder::tech is “how much does it cost to advertise on Google?” The simple answer is, “as much or as little as you want.” Since that’s probably not the answer you were looking for, I’ll provide a more detailed answer at the end of this post. But, before I get there, it’s important for you to learn about the differences between Google’s paid and non-paid search results. Knowing these differences will help you understand the cost and the value associated with each.
Paid search results are paid ads that Google displays for advertisers through its AdWords ad network. Non-paid search results are free search listings that Google displays when a website contains unique, high-quality content relevant to the keyword searched.
posted by Public Relations
TAGS: thundertech, Google, ad, SEO, optimization, search, search engine optization, PPC, pay per click, advertising, ads, cost, Google ad cost, paid search, unpaid search, adwords
McDonald's recently launched a website to promote its new line of Quarter Pounder Burgers, which utilizes the scroll bar to show off each new burger’s toppings and “personalities.”
One of our communications coordinators recently came across the site by clicking an ad on Spotify that coordinated with this new campaign. She thought it was really cool and had never seen a website like it before and decided to share it with thunder::tech’s Optimization, Data and Creative teams.
Much to her surprise, team members from each department responded with very different opinions. You can read the entire email conversation below. So check out the site for yourself, read what our team thinks and let us know if you like the site or not and why!
posted by Accounts
TAGS: thundertech, thunder tech, McDonalds, website, web, scroll, user experience, Development, optimization, marketing, quarter pounder, new, new quarter pounder website, interactive, brand, advertising, opinion
During a recent trip to Quicken Loans Arena, I quickly became aware that branding and advertising at arenas, ballparks and stadiums has become almost inescapable. Sponsored sections of the venue, ads on the scoreboard and giveaways sponsored by insurance companies have become the norm; but they have also begun to teeter on overwhelming. It wasn’t until I retreated to the men’s room, away from all of the ads, that I felt a sense of relief (literally). Restrooms have become a place of solace in a world filled with in-your-face media and constant pressure from advertisers. However, if Captive Media has its way, we may lose this once sacred place forever. Read More...
The Captive Media system involves a hi-definition screen, mounted at eye level above a urinal. When the urinal is not being used, the screen will show a mixture of content and advertisements. When the urinal is in use, the screen will switch into “gaming” mode, and said user is in for an interaction like none other:
posted by Video
TAGS: thundertech, marketing, branding, advertising, advertisements, streaming content, content, Captive Media, bathroom marketing, restroom marketing, media buying, media planning, urinal
If you're amazed by today's current smartphone technology, just wait. They are going to look like cassette players in the next five years or so.
My watch shows who's calling, my scale can tweet, my bike and heart rate monitor correspond with my smartphone and the light switches in my home are connected to the Internet. This isn't Disney’s Tomorrowland; this all exists right now. And it’s just the beginning. More and more devices we use every day are going to be connected to each other and the Internet in ways we can hardly imagine today.
The Pebble smartwatch is one of the devices mentioned above. It was part of a highly-successful Kickstarter campaign in early 2012 and they've just started shipping over the past few months—mine came last week after 10 months of patiently waiting. The watch pairs with an iOS or Android phone via Bluetooth and displays text messages, emails, calls and other alerts. It can also control music playing on a smartphone. Read More...
posted by Accounts
TAGS: thundertech, connected, device, Internet, web, enabled, smartphone, technology, marketing, marketeres, pebble, watch, wearable technology, wearable, Google, glass, project glass, Apple, advertising, message
Late night just got a little more crowded in 2013. Jimmy Kimmel and his blossoming talk show, Jimmy Kimmel Live! bumped the ever-present Nightline to claim the coveted 11:30 p.m. time slot. So what’s the big deal? The show is only moving up one half-hour. But look at who he is now head-to-head with every night competing for engaged eyes – Jay Leno, David Letterman, Conan O’Brien and the dynamic duo over at Comedy Central, Jon Stewart and Stephen Colbert.
I happen to like Jimmy Kimmel and so do a lot of people in the 18-49 age demographic. But can the time slot attract and hold onto more viewers? What does this mean for ad spend spread across the major networks and basic cable? From a media buying perspective, inventory is available now to reach this new demographic where it didn’t exist before.
The entire late night spectacle intrigues me and so I did some research to see what it was like during a simpler time when there was one King of Late Night.
TAGS: thundertech, marketing, ad spend, media buy, Media, spend, buy, ad, advertising, TV, television, spot, commercial, late night, show, prime time, tips, audience, media buying