technology
posted by Video
I recently returned from the 2013 National Association of Broadcasters (NAB) show, which is an annual trade show for broadcast, cinema and video production professionals to learn about the latest technology and innovations within the industry. Along with attending sessions lead by Hollywood and TV directors, cinematographers and producers, I got to learn about the latest trends in production and delivery technology on the show floor. This included the latest Ultra HD cameras, remote control helicopters, LED studio lighting, virtual sets, social media moderation for broadcast & digital signage, Steadi-Cams for iPhones, more powerful and efficient post-production software and much more. The following are three overall trends from this year's show.
Ultra HD/4K was everywhere
The hype of 3D at NAB 2012 has been replaced with Ultra HD (UHDTV) at this year's show. UHDTV is the general marketing term for 4K and 8K video resolution standards. This refers to video resolutions that are roughly four-eight times that of 1080p (full HD). You may be thinking, “my HDTV looks awesome, why would I need something better?” Take my word for it. It's noticeably better, especially on large displays. The best way I can describe it is that even close up, it looks like a fine photographic print. Although mainstream adoption of UHDTV is probably many years off (the display below costs around $20,000), eventually it will be adopted as a standard that replaces HD. That said, it does have some practical uses right now.
Sony's 84" 4K Ultra HD TV with added graphic comparing 4K to HD and other standards.
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NAB show, 2013, NAB, national association of broadcasters, broadcast, film, camera, digital, cinematography, production, technology, trends, new, HD, 4K. Ultra HD, UHDTV, future, Blackmagic Design, GoPro, cloudIf you're amazed by today's current smartphone technology, just wait. They are going to look like cassette players in the next five years or so.
My watch shows who's calling, my scale can tweet, my bike and heart rate monitor correspond with my smartphone and the light switches in my home are connected to the Internet. This isn't Disney’s Tomorrowland; this all exists right now. And it’s just the beginning. More and more devices we use every day are going to be connected to each other and the Internet in ways we can hardly imagine today.
Right now
The Pebble smartwatch is one of the devices mentioned above. It was part of a highly-successful Kickstarter campaign in early 2012 and they've just started shipping over the past few months—mine came last week after 10 months of patiently waiting. The watch pairs with an iOS or Android phone via Bluetooth and displays text messages, emails, calls and other alerts. It can also control music playing on a smartphone.
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thundertech, connected, device, Internet, web, enabled, smartphone, technology, marketing, marketeres, pebble, watch, wearable technology, wearable, Google, glass, project glass, Apple, advertising, messageMembers of the thunder::tech team attended the South by Southwest (SXSW) interactive conference in Austin, Texas last week! The five-day festival included panel discussions by some of tech’s best minds, incredible networking, big brand parties, music and general shenanigans. We had to find a way to bring our experiences back with us, so we challenged each team member that got the chance to go to Austin to give us a quick take and grab some pics.
Check out all of our complete SXSW 2013 series with the links below::
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posted by Accounts
Members of the thunder::tech team attended the South by Southwest (SXSW) interactive conference in Austin, Texas last week! The five-day festival included panel discussions by some of tech’s best minds, incredible networking, big brand parties, music and general shenanigans. We had to find a way to bring our experiences back with us, so we challenged each team member that got the chance to go to Austin to give us a quick take and grab some pics.
Catch up if you missed our introductory post and Andrea’s, Justin’s or Melanie’s Quick Takes. Now here’s our fourth and final Quick Takes from our president, Jason Therrien.
Jason’s SXSW Quick Takes:
- General hunger for knowledge. SXSW is known for the parties, but the daytime events were almost all sold out. There were very few folks taking notes on paper. Mainly tablets, which were mostly iPads.
- In the convention center, a hologram helped direct you on the top sessions for the day, etc.
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thundertech, sxsw, austin, south by southwest, 2013, marketing, technology, mascots, gesture, mobile, trend spotting, QR codeMembers of the thunder::tech team attended the South by Southwest (SXSW) interactive conference in Austin, Texas last week! The five-day festival included panel discussions by some of tech’s best minds, incredible networking, big-brand parties, music and general shenanigans. We had to find a way to bring our experiences back with us, so we challenged each team member who got the chance to go to Austin to give us a quick take and grab some pics.
Catch up if you missed our introductory post and Andrea's or Justin's Quick Takes. Now here's Quick Take #3 from our from our communications team manager, Melanie Eyerman. Yes, she did write the introduction denouncing the cat that shall remained unnamed, but below are more takeaways from the experience.
Melanie’s SXSW Quick Takes:
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Common theme at SXSW – brands MUST create a valuable experience for the consumer. What do THEY want or need? Not enough brands ask that question and execute well.
- Oreo, that real-time marketing powerhouse? This is what they brought to the main convention center:
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thundertech, sxsw, austin, south by southwest, 2013, marketing, technology, oreo, photo booth, crocs, wwe, social media, mobile, square, touchtunes
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