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From SEO and social media to advertising and mobile apps, we did it all in 2012

posted by Public Relations

What can you do in two minutes? We share highlights from our successful past year in our 2012 Portfolio Reel in 120 seconds.

Whether we were creating social media strategies and filming commercials or launching media relations campaigns and developing mobile websites, we kept busy in 2012.

See what your favorite integrated marketing agency accomplished last year:

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Our 2012 recap series ends with a word from our Creative department

posted by Design


Our end-of-year chatter series wraps up with a joint post from our Creative Director Craig Israel and our Manager of Multimedia Services Matt Stevens. Find out what projects and innovative techniques the Creative team took on in 2012 and how the team applied thunder::tech's four guiding principles to their work. 


The Creative team had a great year in 2012, culminating in the welcoming of new team members, exploration of new technologies and celebrating some great wins with our clients. And, as always, our efforts were guided by the principles that have helped get us to where we are today: customer service, innovation, education and great work. 


Customer Service

At thunder::tech, customer service means more than just being responsive to our clients and delivering on our promises (although we certainly do that); it means seeking out new ways to collaborate internally to create the best and most efficient solutions. To that end, the Creative team continued to find new ways to integrate with other departments on projects of all types.


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POSTED IN: Design

More: Creative Department Manager Dave Berman recaps 2011

posted by Design

2011 was a year of growth for the thunder::tech family in general, but that theme rang especially true for the Creative department, which includes the Design and Multimedia teams.

More.

More teammates:
Our Multimedia team doubled in 2011, allowing us to take on more projects. With an increased talent pool, we were able to offer more multimedia services and add to our portfolio of videos, 3-D capabilities, interactive video boards, touch screens and mobile and tablet integration.

More advertising:
We were able to flex our design and creative copywriting muscles more this year through several integrated advertising campaigns. In our second year with Castaway Bay, Cedar Point's indoor water park, we were able to evolve the “Escape With Your Family” campaign through more billboards, print ads, free standing inserts (FSIs) and media-rich digital ads. We were also able to integrate the campaign into their Facebook page and social media posts.
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POSTED IN: Design

Attention to Detail 2: Proofreading is still impotent...er, important

posted by Design

Almost a year ago, we posted Attention to detail: the importance of proofreading and other matters of grammer. Even though it remains one of our most commented posts, as the title of this post elludes to, some out there are still lacking the power to effectively proofread.

Show and tell time:

Chocolate_chocalate

The word chocolate is used 11 times on this page alone along with one instance of chocalate.

Chocolate_chocalate

Unfortunately, looking past the misspelling, neither chocalatebar.com nor chocolatebar.com lead you to this delicious site. 
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POSTED IN: Design

thunder::tech team brings home the gold

posted by Public Relations

thunder::tech received a gold award for the integrated communications campaign we developed for Vintage Development Group and Battery Park from the Cleveland chapter of the Public Relations Society of America (PRSA). The integrated communications campaign included a variety of projects including Web design, printed communications, media relations and social media.



Team members Michael Schwabe, Misty Fry and Christina Karas are proud of thunder::tech’s new award!

thunder::tech’s work helped Vintage Development Group maintain a high number of sales in the Battery Park development despite a tough economic climate. Currently, there are no unoccupied homes in Battery Park and the next stage of development has started early to meet consumer demand.
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