posted by Accounts
We all do it – we spend time, money and every available resource on
developing engaging marketing or branding plans for our customers. We
focus so much attention on external resources to define our brand that
we often forget to utilize one of our most valuable resources that
exists within our own four walls.
posted by Accounts
You know what I’m talking about – the people within your company. The
internal ambassadors who are interacting with the brand on a day-to-day
basis. The employees who make up your brand.
Billions of dollars each year are invested into marketing. Agencies are
hired to help companies develop strategic campaigns to address their marketing needs.
For the relationship to form as a unit, the client needs to know that
the agency is their partner to help them drive sales, provide
recommendations, promote the organization and inform them of the latest
trends that will help the client be ahead of the curve.
posted by Public Relations
As we have all learned at some point in our careers, building
relationships will always help in the long run. Below are some key tips
for maintaining a healthy relationship between a client and an agency.
Teach each other at the beginning of the process - After
the selection process and the agency is hired, provide information about
the culture of the company, demographic of the target audience, goals
for the year and/or the specific project.
Keep lines of communication open - Throughout the year
when projects do occur, vacations are scheduled, family emergencies
happen, other projects become a priority, etc. Without communication on
the client side, the agency is unable to complete the project and move
forward. Keep your agency updated when conflicts arise. They will then
be able to change the project calendar and come up with a solution.
In the past two months, Facebook has implemented a few improvements to their site. Individual users and companies may have already seen the effect of these changes in their Facebook and Internet experience.
We recently discussed the new community pages that allow users to connect on general topics, brands and interests. Community pages, separate from fan pages, will be populated by user-driven content through status updates and profile information.
Continuing to harness the power of user content, the social network has also created the Open Graph API, which will allow any Web page to have the same features of Facebook pages and make the Web more social.
Watch the newest episode of Good Morning Marketers to learn about these features, including the added “Like” button on fan pages.
What do you think of Facebook’s changes?
To discuss any of these services, contact
posted by Design
It's always bad to start off by pointing out the negatives.
Let's start over.
It's generally good practice to open communication in a positive manner.
Whether you're writing ad copy, drafting website content, developing
your brand messaging or talking to a client or co-worker, you should
always be constructive, direct and authentic.
Positive speak fosters positive emotions. Think about it this
way: Someone comes up to you and says, "I have the greatest news for
you," and you could be prepared for something uplifting. Oh man, dollar taco
night just got extended to two nights a week! The same person opens the
conversation with, "I've got some bad news," and your stomach is likely
to sink as you dread the next words. Taylor Swift and a plane full of
puppies just went down in the Atlantic.
Extreme examples, but the idea's there. The point is to choose
your words carefully because people are hanging on them.