Apple


Apple attempts to change education, one “i” at a time

posted by Development

On Thursday, Jan. 19, techies, fan boys and the like gathered at the Guggenheim Museum in New York for an education event hosted by Apple. There, Phillip Schiller, Apple’s vice president of worldwide marketing, unveiled some great new innovations for the education community. A new version of their e-reader app, updates to their university Web portal and an e-book creation tool.

Let’s start with that last one… iBooks Author.
It is a new desktop app available only on Mac OSX Lion. It allows anyone to create an e-book. Anyone. For free. Users can then publish their book to the iBookstore or iTunes U (more on those in a minute). But the really great thing here isn’t that anyone can create and publish a book. The exciting part about this is that Apple is pioneering a relatively new format. It isn’t just a book. It’s more than words on a page. Apple gives users access to a wealth of multi-touch widgets. Interactivity. Additionally, users can add videos, keynote presentations and interactive 3-D objects.
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POSTED IN: Web

Apple iPad review from Account Manager Michael Schwabe on WEWS

posted by Accounts

thunder::tech Account Manager Michael Schwabe couldn't wait to get up at 6 a.m. last Saturday to head to the Apple store for a brand new iPad. After using the device for a week, Michael has a very positive impression of its capabilities.

Check out the video below to watch a clip from Michael's visit to WEWS to review the iPad.


You can also read Michael's reactions to the iPad on Cleveland.com.

POSTED IN: Marketing


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