posted by Accounts
But if we need to, we will.
The only thing consistent is change. When thunder::tech opened its doors in 1999, we were just entering the digital age. Over a decade ago, it was a much different world. We didn't have smartphones, tablets, apps or internet-enabled TVs. We had to use a heavy laptop or a desktop to answer our email. We had to print out turn-by-turn directions.
We were full of wouldn't-it-be-nice-ifs, but no one knew where marketing and technology would actually go together. We were up on our tiptoes looking out the window to see what was headed our way, and gradually a much more complex environment revealed itself to us.
posted by Public Relations
TAGS: thundertech, marketing, digital, age, mobile, real-time, technology, advancements, business, b2b, b2c, web, trends, ROI, future
Not too long ago, we outlined some social media trends for 2012 on our blog. One of our predictions included a call for social customer service to improve, and what we’ve seen lately has been less than impressive.
Palm Springs: Visitors bureaus should be cashing in.
I recently tagged along with my husband to Palm Springs, Calif. He had a conference to attend. Me, well, I didn’t have to do much of anything but lie by the pool (I know, I can feel your jealousy from here). Vacation or no vacation, if you truly have a passion for social media, you’re always experimenting and testing.
We arrived on Super Bowl Sunday and because we are not very familiar with the area or its local sports bars, I decided to tweet to the visitors bureau to see if they could provide any recommendations.
posted by Public Relations
TAGS: thundertech, monitoring, brands, marketing, social, Twitter, monitor, tool, Palm Springs, interaction, customer service, ROI, online, conversation, social media
If we learned anything about social media in 2011, it’s that it is
almost impossible to predict, but we figured we would try to anyway,
just for fun. Check out what we think will happen with social media
marketing in 2012:
Your friends will have more influence than ever
we started off with an easy one.) We’ve already seen Facebook place a
large amount of weight on the “share” button as it now appears on every
wall post, and new analytics keep track of how many people share your
brand with their friends.
In addition to that, the recent introduction of Google’s social search
shows your friends’ likes, dislikes and overall commentary on almost
anything you search. We saw this rise toward the end of last year and
then receive a power boost at the start of 2012. This will only continue
as marketers have determined that you are more likely to make a
purchase based on a friend’s recommendation.
posted by Video
TAGS: thundertech, pr, public relations, social media, 2012, trends, predictions, social search, customer service, ROI, social TV, getglue, influence, online
So you have some awesome video content that probably cost you thousands
of dollars to produce. Now it's time to get your money’s worth. If you
don't distribute it or it's buried on your website, you aren't going to
get a return on your investment (ROI). Here are some tips on getting the
most out of your video content.
Home page promotion
home page is generally the first thing users will see. It will vary
from company to company, but if your video content is broad enough, this
might be a good place for it. With customers’ attention spans
continuing to shorten, it may be beneficial to hit them with a quick
video message rather than loading your home page with text. You can
probably cover more in a 30-second video than in a short paragraph.
Playlists and related content
you have multiple pieces of content, consider using playlists to
organize your videos and provide users with an easy way to explore
additional videos. You can also surround the video with links to related
Web pages or social media content. Don't forget to include an obvious
call to action.
posted by Accounts
TAGS: thundertech, video, ROI, return on investment, video views, online video, digital video, video distribution, promotion, video promotion, online video promotion, playlists, content creation, video playlists, video content, calls to action, video calls to action, video sharing, content sharing, social media sharing, video SEO, search engines, video analytics, mobile video, tablet video, tablet, video optimization
While consumer-facing companies have been getting the bulk of the social
media limelight, business to business (B2B) companies have been slowly
testing the social waters and are expected to soon join their
According to studies conducted by Outsell
Research, B2B spending on social media marketing is expected to
increase 43 percent from 2009 to 2010 and will quintuple in the next
four years. This is part of an overall trend of increased B2B
interactive marketing budgets, which are anticipated to grow to $51.5
billion this year.