ROI

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Marketing in the digital age doesn’t mean we have to wear spacesuits

posted by Accounts

But if we need to, we will.

The only thing consistent is change. When thunder::tech opened its doors in 1999, we were just entering the digital age. Over a decade ago, it was a much different world. We didn't have smartphones, tablets, apps or internet-enabled TVs. We had to use a heavy laptop or a desktop to answer our email. We had to print out turn-by-turn directions.

We were full of wouldn't-it-be-nice-ifs, but no one knew where marketing and technology would actually go together. We were up on our tiptoes looking out the window to see what was headed our way, and gradually a much more complex environment revealed itself to us.
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Where is the social media customer service?

posted by Public Relations

Not too long ago, we outlined some social media trends for 2012 on our blog. One of our predictions included a call for social customer service to improve, and what we’ve seen lately has been less than impressive.

Palm Springs: Visitors bureaus should be cashing in.
I recently tagged along with my husband to Palm Springs, Calif. He had a conference to attend. Me, well, I didn’t have to do much of anything but lie by the pool (I know, I can feel your jealousy from here). Vacation or no vacation, if you truly have a passion for social media, you’re always experimenting and testing.

We arrived on Super Bowl Sunday and because we are not very familiar with the area or its local sports bars, I decided to tweet to the visitors bureau to see if they could provide any recommendations.
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2012 Social Media – The Ultimate Year of Share

posted by Public Relations

If we learned anything about social media in 2011, it’s that it is almost impossible to predict, but we figured we would try to anyway, just for fun. Check out what we think will happen with social media marketing in 2012:

Your friends will have more influence than ever
(Yes, we started off with an easy one.) We’ve already seen Facebook place a large amount of weight on the “share” button as it now appears on every wall post, and new analytics keep track of how many people share your brand with their friends.

In addition to that, the recent introduction of Google’s social search shows your friends’ likes, dislikes and overall commentary on almost anything you search. We saw this rise toward the end of last year and then receive a power boost at the start of 2012. This will only continue as marketers have determined that you are more likely to make a purchase based on a friend’s recommendation.
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Maximize video ROI with online video

posted by Video

So you have some awesome video content that probably cost you thousands of dollars to produce. Now it's time to get your money’s worth. If you don't distribute it or it's buried on your website, you aren't going to get a return on your investment (ROI). Here are some tips on getting the most out of your video content.

Home page promotion
Your home page is generally the first thing users will see. It will vary from company to company, but if your video content is broad enough, this might be a good place for it. With customers’ attention spans continuing to shorten, it may be beneficial to hit them with a quick video message rather than loading your home page with text. You can probably cover more in a 30-second video than in a short paragraph.

Playlists and related content
If you have multiple pieces of content, consider using playlists to organize your videos and provide users with an easy way to explore additional videos. You can also surround the video with links to related Web pages or social media content. Don't forget to include an obvious call to action.

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B2B companies and social media

posted by Accounts

While consumer-facing companies have been getting the bulk of the social media limelight, business to business (B2B) companies have been slowly testing the social waters and are expected to soon join their predecessors.

According to studies conducted by Outsell and Forrester Research, B2B spending on social media marketing is expected to increase 43 percent from 2009 to 2010 and will quintuple in the next four years. This is part of an overall trend of increased B2B interactive marketing budgets, which are anticipated to grow to $51.5 billion this year.

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