posted by Development
This is not a political post. It is a project management and sponsorship lesson. Being a developer and project manager for many big projects for 11 years at thunder::tech has taught me quite a few lessons. And seeing the current firestorm that is Healthcare.gov really makes me feel for the folks that are trying to use the website, as it just adds frustration to an already very sensitive process.
It also makes me feel a sense of understanding, compassion and pity for those that were involved in building the web application, as I know the issues that arise with ambitious builds. I am running with the assumption that these were bright, seasoned professionals executing this project. And I think most should assume that unless actual rosters are revealed from CGI. I am of the belief they would be diligent about the talent. With that said, I want to set that expectation of sufficient talent to emphasize the point that even seasoned and professional team rosters can deliver shoddy results without proper management and communication.Read More...
posted by Accounts
TAGS: thundertech, web, website, Development, project management, business, healthcare.gov, aca, obamacare, lessons, fix
A year ago, we here at thunder::tech began to wonder something: If we looked at the websites of the country’s top companies on our smartphones, how would they look?
After looking at companies on a national level and learning that a surprising number of business leaders were behind on the mobile trend. Then we turned our curiosity to Chicago websites and put Crain’s Chicago Business’ top 100 companies to the test.
See how they fared in thunder::tech’s Mobile White Paper 2013 – Chicago Edition
posted by Public Relations
TAGS: thundertech, marketing, Chicago, chicagoland, Illinois, Chicago Illinois, Chicago il, mobile, web, website, Web design, mobile marketing, smartphone, technology, responsive design, optimization, mobile optimization, business, companies
McDonald's recently launched a website to promote its new line of Quarter Pounder Burgers, which utilizes the scroll bar to show off each new burger’s toppings and “personalities.”
One of our communications coordinators recently came across the site by clicking an ad on Spotify that coordinated with this new campaign. She thought it was really cool and had never seen a website like it before and decided to share it with thunder::tech’s Optimization, Data and Creative teams.
Much to her surprise, team members from each department responded with very different opinions. You can read the entire email conversation below. So check out the site for yourself, read what our team thinks and let us know if you like the site or not and why!
posted by Development
TAGS: thundertech, thunder tech, McDonalds, website, web, scroll, user experience, Development, optimization, marketing, quarter pounder, new, new quarter pounder website, interactive, brand, advertising, opinion
If you've been to our office recently, you’ve probably seen our Mobile Testing Lab. We tell everyone about it; clients, partners, students, interviewees, journalists. We really like to talk about it. And we should, it’s really amazing.
We like to show it off
But that's not why we built it. I mean, that’s partially why we built it; we wanted to be able to talk about it. We said it would help show people that we are committed to this whole mobile thing. We said when we pitch a new responsive website or an amazing new mobile app that it would show clients that we knew what we were talking about. We said that it would get people talking. We never thought people would actually use is as much as they do.
It really wasn't that hard
Building a mobile testing lab really sounds like a lot of work.
- You have to come up with a plan. Sketches help.
- You have to convince a lot of people.
- You have to build it.
- You have to run electrical lines. This is dangerous stuff.
posted by Search
TAGS: thundertech, marketing, agency, mobile, testing, lab, device, test, develop, Development, web, website, app, Data, phone, tablet
Allow me to introduce you to Google’s EMD update from last October:
Keyword-rich URLs just ain’t what they used to be.
Google was tired of websites ranking well because their URL had a few keywords in it, but the site itself offered no real value. This used to be a big proponent of SEO. Well, Google eventually got so sick of it they made a MASSIVE update to handle it. Suddenly sites that had “Keyword URLs” dropped if they didn’t back them up with real content.Read More...
TAGS: thundertech, SEO, optimization, keyword, URL, keyword-rich, EMD, Google, exact match domain, domain, search, content, website, sucessful SEO