Chicago
posted by Design
2011 was a year of growth for the thunder::tech family in general,
but that theme rang especially true for the Creative department, which
includes the Design and Multimedia teams.
More.
More teammates:
Our
Multimedia team doubled in 2011, allowing us to take on more projects.
With an increased talent pool, we were able to offer more multimedia services
and add to our portfolio of videos, 3-D capabilities, interactive video
boards, touch screens and mobile and tablet integration.
More advertising:
We
were able to flex our design and creative copywriting muscles more this
year through several integrated advertising campaigns. In our second
year with Castaway Bay, Cedar Point's indoor water park, we were able to
evolve the “Escape With Your Family” campaign through more billboards,
print ads, free standing inserts (FSIs) and media-rich digital ads. We
were also able to integrate the campaign into their Facebook page and
social media posts.
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TAGS:
thundertech, design, 2011, recap, end of year, creative, video, multimedia, 3d, 3-D, touch screen, mobile, branding, advertising, integrated, billboard, ad, print, advertisement, FSI, digital, campaign, brand awarenesss, trade show, Cleveland, new york, Chicago, california, canadaAs the year comes to a close, we’ve compiled a multi-part series to
recap a great year and set 2012 off right. We asked our department
managers to chime in with a review of 2011 and a look at what to expect
from their teams in 2012. Check back throughout the next few weeks to
learn more about your favorite thunder::tech departments.
Our fearless leader Jason Therrien kicks off our 2011 series with an overview of the Account Services team’s successful year.
2011 brought more growth to not only thunder::tech as a whole, but also
our Account Services team. We've added staff and services and continued
to provide marketing solutions to clients coast to coast. This year, we
beefed up our presence in all of our major markets (Chicago,
Cleveland, New York) while growing our presence in Los Angeles and San
Diego with new accounts. There were also account and project wins in a
dozen other locales throughout the United States.
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TAGS:
thundertech, 2011, 2012, recap, series, account services, jason therrien, los angeles, san diego, Chicago, Cleveland, new york, marketing, agency, mobile, search, public relations, multimedia, social media, design, branding, advertising, digital, integratedOn Tuesday, July 12, thunder::tech President Jason Therrien and Public
Relations Coordinator Melanie Eyerman gave a social networking webinar with McGladrey, a leading accounting and consulting firm.
Therrien
and Eyerman presented manufacturing and distribution industry
executives with best practices for creating, implementing and measuring a
social media strategy. McGladrey representatives also discussed
potential risks and considerations of social media aspects.
View the slide presentation here to learn more about how you can effectively utilize social media tools for your organization.
If
you have questions about social media or are interested in
thunder::tech presenting for your association or company, please leave
us a comment or contact us.
Read More...
posted by Design
Our team recently completed a design campaign for Flavors of Chicago, one of American Liver Foundation’s signature events. This is the first year that the event was held in Chicago.
Campaign collateral included an invitation, R.S.V.P. card, sponsorship card and packet, an e-mail blast and promotional card.
Held at the end of August, Flavors of Chicago is a creative culinary event that showcases premier restaurants and chefs of the city. Guests enjoyed a signature five-course dinner, prepared tableside, paired with wine and exquisite décor.
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