posted by Design
We've focused a lot lately on content strategy and the importance of not
only developing great content, but applying it over a variety of media
in the most efficient and results-driven manner. For example, if you
take the time and spend the resources to create great brand messaging
(an elevator pitch, brand positioning statement, brand personality
attributes), you should utilize that content and voice through all of
your marketing materials, including collateral and you're website.
If you develop a new marketing campaign, it should not only be utilized
throughout your advertising materials, but also distributed through your
social media feeds and internal advertisements on your own website.
posted by Design
TAGS: thundertech, design, attention to detail, proofreading, grammar, mistakes, spelling, punctuation, branding, brand, messaging, positioning, personality, marketing
Paraphrasing T-Pain, recently, I was on a boat...a very large boat. Said
boat is part of a very prominent cruise line fleet, which I will
respectfully not name. Let's just say it was like a wafting circus or a
sea-worthy amusement park of sorts. It was just the nice, relaxing
vacation I needed – sans the sunburn and numerous food-induced comas.
Every night at dinner, our loquacious Maitre d, MA-RI-O! would greet us
with an outstanding hello. He is a true advocate for his ship's brand
and a genuinely fun guy. He'd follow his belting salutation with a
chuckle-worthy anecdote about the day and end with a rundown of events
for the rest of the evening. As we were at the late dinner, the
remaining activities were generally somewhat adult in nature, ranging
from R-rated comedians to late-night dance parties to singles meet and
greets, causing MA-RI-O! to sign off his monologue every evening
with...ready? Hold on to your hats:
"And don't forget –
what happens on the ship...
(everybody now in unison)
...stays on the ship!"
I swear I've heard that somewhere before.