pr
posted by Public Relations
Recently, thunder::tech had the incredible opportunity to launch a media relations campaign for Cirque du Soleil's signature show Dralion. During it's run at the Cleveland State University Wolstein Center, we were tasked
with generating media awareness in the Cleveland market.
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TAGS:
thundertech, public relations, pr, thunder tech, media relations, Media, dralion, cirque, national, campaign, Cleveland, entertainment, best practice, lessons, tipsFor the past few years, many industry folk have questioned and disputed
the effectiveness of the news release and championed for its demise. The
most recent is eReleases Founder Mike Kennedy who wrote an article
called Why Are Most Press Releases So Awful?
As a public relations professional who works frequently with all kinds of media outlets, I have to disagree.
Although many news releases do leave much to be desired, that doesn’t warrant its removal from the media relations practice.
A few complaints against news releases in the recent article included:
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posted by Public Relations
Facebook has again rocked our marketing brains. Today, Facebook didn’t just simply announce a new Timeline company page profile; a deeper look
unveils a lot of implications this will have on your Facebook marketing
strategy. Below are some items you need to consider for your company
page before Facebook automatically pushes the new Timeline live for
everyone on March 30, 2012. It’s A LOT of information, so bear with us,
scroll the subheads. (We now know why Facebook’s presentation was five
hours long.)
NO ADVERTISING ALLOWED IN YOUR TIMELINE COVER PHOTO
Facebook
has already posted guidelines for designing a cover photo for your
brand page. The cover photo is a large image that will span across the
top of your brand page. As a marketer, your first thought is probably,
“What a great space to promote specials, discounts, new products and
offers!” Not so fast my friend…Facebook will not allow this. The below
is an excerpt straight from Facebook:
Click here for more details on choosing a Facebook cover photo.
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TAGS:
thundertech, social media, brands, Facebook, timeline, brand, marketing, marketer, page, company, cover photo, fmc, tabs, mobile, message, ads, checklist, pr, public relationsChances are, you’ve at least heard the name Pinterest in the last couple
of weeks, but you may not know what it is or why so many people have
been talking about it recently. This post is an elementary guide to what
the craze is about and whether or not you should consider creating an
account for your brand.
What is Pinterest?
This is the definition of the social networking platform according to the Pinterest website:
Pinterest
lets you organize and share all the beautiful things you find on the
web. People use pinboards to plan their weddings, decorate their homes,
and organize their favorite recipes.
Best of all, you can browse pinboards created by other people. Browsing
pinboards is a fun way to discover new things and get inspiration from
people who share your interests. To get started, request an invite.
Okay, but what is a pinboard and why should I care? Great questions.
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TAGS:
thundertech, social media, pinterest, what is pinterest, description, brand, company, business, marketing, public relations, pr, pinboardWith the cultural standards in media and technology changing frequently these days, many brands are striving to stay relevant to keep up with their audiences. "Viral video" is now a part of our daily vocabulary. It has become synonymous with success, progress and exposure.
Because of this, videographers are often expected to produce a video that will go viral. While the idea is a very noble one, a viral video involves many variables to be successful. The sad truth is that for all of the amazing viral videos out there, there are many that miss the mark. So how should you go about producing your new video with the intent to go viral? Let's break down what makes good viral videos good and what makes the bad really, really…bad.
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