campaign
posted by Search
There was an interesting article on ReadWriteWeb recently that talked about the hijacking of a Mountain Dew flavor naming campaign.
The Problem
For those who may not have heard of this, please allow me to summarize. In the world of the Internet, there is one website where the faint-of-heart dare not tread. Where those easily offended will run screaming in horror. It’s a group of intelligent people with a rather distorted sense of humor. They are the group who got a man fired from a Cleveland-area Burger King because he posted a picture of himself standing in a bin of lettuce. It’s a group where most of the humor you find online originates and then distills down. This site is called 4Chan and should not be taken lightly. While some of us here are fans of it, we will typically advise that the rest of the company just walk away slowly.
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TAGS:
thundertech, search, SEO, marketing, campaign, social, 4chan, mountain dew, optimization, planning, plan, social media, strategyRecently, thunder::tech had the incredible opportunity to launch a media relations campaign for Cirque du Soleil's signature show Dralion. During it's run at the Cleveland State University Wolstein Center, we were tasked
with generating media awareness in the Cleveland market.
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TAGS:
thundertech, public relations, pr, thunder tech, media relations, Media, dralion, cirque, national, campaign, Cleveland, entertainment, best practice, lessons, tipsWhether you were watching the Super Bowl this year for the competitive
game it actually was, the (finally) decent half-time show: L.U.V.
Madonna (Yay World Peace!), or you were flipping back and forth to the
Puppy Bowl the entire time, chances are you couldn't escape the
always-anticipated commercials...that is, unless you fast-forwarded
through them or already caught the majority of them online prior to the
game.
Our Creative department put together some thoughts on their
favorite commercials and how they played into well-integrated
campaigns. Check them out below (click the subheads to watch the
commercials) and let us know if you agree or disagree with our analyses.
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TAGS:
thundertech, super bowl, XLVI, ad, advertisement, commercial, 2012, best, integrated, campaign, brand, marketing, favorite, m&m, chevy, weego, chrysler, emotional, branding, apocalypse, ferris bueller, leap list, best buy, sonic, stunts, okgo2011 was a year of growth for the thunder::tech family in general,
but that theme rang especially true for the Creative department, which
includes the Design and Multimedia teams.
More.
More teammates:
Our
Multimedia team doubled in 2011, allowing us to take on more projects.
With an increased talent pool, we were able to offer more multimedia services
and add to our portfolio of videos, 3-D capabilities, interactive video
boards, touch screens and mobile and tablet integration.
More advertising:
We
were able to flex our design and creative copywriting muscles more this
year through several integrated advertising campaigns. In our second
year with Castaway Bay, Cedar Point's indoor water park, we were able to
evolve the “Escape With Your Family” campaign through more billboards,
print ads, free standing inserts (FSIs) and media-rich digital ads. We
were also able to integrate the campaign into their Facebook page and
social media posts.
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TAGS:
thundertech, design, 2011, recap, end of year, creative, video, multimedia, 3d, 3-D, touch screen, mobile, branding, advertising, integrated, billboard, ad, print, advertisement, FSI, digital, campaign, brand awarenesss, trade show, Cleveland, new york, Chicago, california, canadaAs our Design Manager, Dave Berman recalls the year’s highlights
including our enhanced capabilities and new technologies such as High
Definition video and mobile design.
I don't think there were really 365 days in 2010 as quickly as this past year went. I mean, it seems like just yesterday GAP had a new logo
and you could "fan" someone on Facebook. Now, you have to commit to
"liking" everyone and Comedy Central has turned logo mockery on its
head.
The design team spent the past year continuing to create
brand consistency across all landscapes for our clients – both on
familiar and previously unexplored terrain. We designed for print
collateral and websites and didn't stop until we sunk our claws into
social media, mobile Web and application interfaces. This year truly
tested our integrated nature as we worked closer than ever with the
public relations (PR) and development departments to implement campaigns
through new formats and media of varying sizes and capabilities. Hello
iPhone, Android and Blackberry, we're talking to you. Facebook tabs,
APIs, Twitter pre- and post- Zucker-jealousy: None of you escaped us
either as 2010 unleashed design on the world.
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