event
posted by Development
On Thursday, Jan. 19, techies, fan boys and the like gathered at the
Guggenheim Museum in New York for an education event hosted by Apple.
There, Phillip Schiller, Apple’s vice president of worldwide marketing,
unveiled some great new innovations for the education community. A new
version of their e-reader app, updates to their university Web portal
and an e-book creation tool.
Let’s start with that last one… iBooks Author.
It is a new desktop app available only on Mac OSX Lion. It allows
anyone to create an e-book. Anyone. For free. Users can then publish
their book to the iBookstore or iTunes U (more on those in a minute).
But the really great thing here isn’t that anyone can create and publish
a book. The exciting part about this is that Apple is pioneering a relatively new format.
It isn’t just a book. It’s more than words on a page. Apple gives users
access to a wealth of multi-touch widgets. Interactivity. Additionally,
users can add videos, keynote presentations and interactive 3-D
objects.
Read More...
TAGS:
thundertech, Apple, education, event, phillip schiller, web, Mac, ibook, ibooks, ibookstore, author, e-reader, app, textbook, itunes U, itunes, marketing, marketer, brands, iPad, students, educators
posted by Public Relations
Did you catch our 2012 Marketing Trends event last month? If not, you can watch the hour-long presentation here or, if you’re short for time, get a quick overview of the four themes from the event in our latest episode of Good Morning Marketers. Each category encompasses many trends that marketers should be aware of as we head into the new year.
Read More...
TAGS:
thundertech, 2012, mobile, content strategy, real time, real-time, measurement, analytics, upcoming, future, event, presentation, Good Morning Marketers, marketing, trends
posted by Public Relations
More than 80 professionals met to learn and discuss the upcoming
marketing trends for 2012 at our annual Marketing Trends Breakfast on
Nov. 15.
thunder::tech representatives highlighted four main emerging trends:
mobile, real time marketing, content strategy and measurement. Watch
this 60-second video for a brief recap of the presentation.
1277184950001
thunder::tech streamed the event live via USTREAM, allowing
professionals outside the Cleveland area to watch the presentation as it
occurred. Attendees and live stream viewers alike were able to follow
along and join the conversation on Twitter using the hashtag #ttrends.
Read More...
TAGS:
thundertech, marketing, trends, 2012, mobile, content strategy, real time, real-time, measurement, analytics, upcoming, future, event, presentation
posted by Public Relations
We held our first event of the year: The 2011 Marketing Trends Breakfast at the Hilton Garden Inn on Jan. 18, 2011.
Sixty professionals gathered to learn about the emerging marketing trends that thunder::tech predicts will flourish this year.
Here’s a list of resources to access all of the information we discussed during the event:
TAGS:
thundertech, trends, marketing trends, marketing, integrated marketing, executive briefing, event, mobile, mobile marketing, content strategy, social media, media relations, Development, Web development, mobile development
Older Entries