posted by Accounts
But if we need to, we will.
The only thing consistent is change. When thunder::tech opened its doors in 1999, we were just entering the digital age. Over a decade ago, it was a much different world. We didn't have smartphones, tablets, apps or internet-enabled TVs. We had to use a heavy laptop or a desktop to answer our email. We had to print out turn-by-turn directions.
We were full of wouldn't-it-be-nice-ifs, but no one knew where marketing and technology would actually go together. We were up on our tiptoes looking out the window to see what was headed our way, and gradually a much more complex environment revealed itself to us.
posted by Video
TAGS: thundertech, marketing, digital, age, mobile, real-time, technology, advancements, business, b2b, b2c, web, trends, ROI, future
In the airport, at an event or even at the gas station, you're probably
seeing digital signage in more places than ever before due to better,
more cost-effective technology. Once reserved mostly for entertainment
venues, digital signage now has very real, practical, business uses.
The phrase Digital Out of Home, or DOOH, is being used on the
business-to-consumer (B2C) side to describe digital advertising
interactions away from the home. This can range from mobile phones and
tablets to digital billboards and kiosks. A basic use for digital
signage is simply advertising. Consumers view messages from marketers
just as they would with any other advertising but unlike print, digital
signage can be much timelier and be changed and scheduled based on time
of day, the weather or other condition.
posted by Video
TAGS: thundertech, multimedia, video, digital, signage, sign, interactive, ad, advertising, b2c, dooh, out of home
Recently we blogged about 3-D graphics.
This post is going to talk about another type of 3-D: Stereoscopic.
This is where the image appears to jump off the screen and typically
requires the viewer to wear special glasses. The technology has been
around for a while (since the 1800s, actually!) but has recently gained
popularity with theatrical movie releases and even sporting event
How is the content produced?
One way to create stereoscopic images is to use 3-D computer graphics.
Most 3-D software packages have the ability to set up a stereoscopic
camera (see coffee cup below).
Stereoscopic video is recorded either with two cameras side-by-side or a
special camera with two lenses. These two lenses capture the image at
different horizontal positions, roughly the same distance apart as the
human eyes, creating a parallax (or displacement) between the two
images. Objects closer to the camera will have greater displacement
among the two images.
To illustrate this, hold up a finger about two inches from your nose and
alternate closing each eye quickly. You'll notice the location of your
finger appears to jump between the two views. Now, move it arms-length
away and do the same. The apparent location of your finger won't change
as drastically. 3-D cameras capture images just like human eyes!
How is it viewed?
To view a stereoscopic image, the captured left/right images need to be
projected to the appropriate eye. This is usually done through the use
of glasses. There are many types of 3-D glasses; some of the most common
Passive/Complementary color anaglyph – This is the typical red/cyan
glasses you got with comic books. The colored lenses filter out the
opposite side so each eye only sees the part of the image intended for
that eye. So if the right-side image is tinted red, the left lens is
red, which blocks out the image on the right. The downside of this
method is it sacrifices color quality.
posted by Development
TAGS: thundertech, 3-D, 3d, glasses-free, no glasses, glasses, tvs, television, video, b2b, b2c, marketing, autostereoscopy, technology, sterescopic, sterescopic 3d, computer graphics, camera, lenses, 3d video, business, marketers
Setting the stage
Your company has been selling product to wholesalers and
distributors since the beginning and has achieved solid results. The
relationships you have with these organizations are strong and there
have been plenty of success stories.
Alas, the recession hit and now every process and traditional method
needs to be re-examined. How can your company earn more sales quickly
A lot of manufacturing companies have asked themselves these questions
and the majority have joined in finding alternatives to increasing
Let’s Do It! Reasons to start
Access to new revenue streams. In this new economy, it is about doing more with less including cutting costs and adding ways to make money.
The authority from your company’s brand. Use your company,
which provides the best selection and full support of every product sold
within your particular industry brand. Consumers, sometimes
unjustifiably so, perceive that purchasing closer to manufacturers will
always have lower cost.
Existing infrastructure to leverage. This depends on your existing business model. If you’ve had success in drop shipping
via Amazon or some other distributor, the shipping orders through your
own defined new e-commerce properties shouldn’t be that foreign.
A more direct impact on relationships with end consumers.
posted by Video
TAGS: thundertech, ecommerce, e-commerce, online retail, online sales, ecommerce, affiliate programs, affiliate sales, customer relationship, increase sales, e-retailer, b2c
At thunder::tech, we increasingly see more businesses using video to
promote their products and services. In 2010, Limelight Networks reported
video accounted for 51 percent of all U.S. Internet traffic. It's no
surprise that business-to-consumer (B2C) companies are utilizing video
more often, but recent numbers show it can also be a very effective tool
for business-to-business (B2B) companies.
According to a 2010 Forbes report, "Video in the C-Suite: Executives Embrace the Non-Text Web:”
The majority, 52 percent, of executives watch work-related YouTube videos at least once a week.
Seventy-five percent watch videos on business-related websites at least
once a week. A similar 2009 study indicated 64 percent watched
work-related videos on business websites at least once a week, showing a
year over year increase of 16 percent.