posted by Accounts
As we wrap up another year, we once again share with you our multi-part series recapping the past 365 days and gear up for a successful 2013. Check back during the next few weeks for posts from our department managers as they reflect on their team’s accomplishments in 2012 and goals for the new year.
Our Account Services Team Manager Andrea Aber begins our 2012 series with an overview of her team’s past year.
The Account Services team has experienced another exciting and successful year. We have added another account manager to the team which now brings us to six team members. It’s been a year of growth as we expanded our team, our services and our presence in all of our major markets (Chicago, Cleveland, California). We are also increasing our presence in Cincinnati, Columbus and Michigan with new accounts. Read More...
posted by Public Relations
TAGS: thundertech, marketing, 2012, 2013, agency, account services, team, recap, end of year, year, end, blog series
As we bring our annual end-of-year chatter series to a close, we hope
you’ve enjoyed learning about the productive 2011 we had within all our
departments. Our managers also served up their takes on what we can
expect in the coming year.
If you missed any of our posts, catch up with us below.
Account Services team
Our fearless leader Jason Therrien kicked off our 2011 series with an overview of the Account Services team’s successful year.
President Jason Therrien recaps 2011 success for Account Services team
posted by Accounts
TAGS: thundertech, 2011, 2012, recap, series, department, marketing, creative, design, multimedia, account services, multimedia, Data, public relations, communications
As the year comes to a close, we’ve compiled a multi-part series to
recap a great year and set 2012 off right. We asked our department
managers to chime in with a review of 2011 and a look at what to expect
from their teams in 2012. Check back throughout the next few weeks to
learn more about your favorite thunder::tech departments.
Our fearless leader Jason Therrien kicks off our 2011 series with an overview of the Account Services team’s successful year.
2011 brought more growth to not only thunder::tech as a whole, but also
our Account Services team. We've added staff and services and continued
to provide marketing solutions to clients coast to coast. This year, we
beefed up our presence in all of our major markets (Chicago,
Cleveland, New York) while growing our presence in Los Angeles and San
Diego with new accounts. There were also account and project wins in a
dozen other locales throughout the United States.
posted by Video
TAGS: thundertech, 2011, 2012, recap, series, account services, jason therrien, los angeles, san diego, Chicago, Cleveland, new york, marketing, agency, mobile, search, public relations, multimedia, social media, design, branding, advertising, digital, integrated
Video production has changed drastically since the early days of film
and video. The cost of equipment has dropped exponentially and today,
you can do more complex editing on an iPhone than you could with a
linear editing system in the 1980s that cost thousands of dollars.
When it comes to video production, you have many choices. You can buy an
inexpensive camera and easy-to-use editing software and do it yourself,
you can hire a video production company or you can choose an integrated
The DIY solution may be the most economical because you can do it
in-house, but if it comes at the sacrifice of production quality, it may
not yield the desired results. Video professionals go through years of
schooling and on-the-job experience to perfect their craft. Even though
just about anyone can use iMovie, they may not know how to record
high-quality audio, light a scene so it looks good on camera or know all
the editing tricks that come from experience. Professionals also have
access to more (and better-quality) tools that lead to high-end looking
It probably wouldn't make sense for, say, a financial company to invest
thousands of dollars in a good camera, Glidecam (Steadicam), green
screen, studio lighting and pro-quality microphones. And even if they do
have the money to invest in all of this, do they have someone who knows
how to use it properly? (Bonus points if you can define "super-cardioid
microphone," list some situations where it would be the best mic choice
and identify it in the picture below.)
posted by Accounts
TAGS: thundertech, design, video, public relations, social media, videographer, account services, integrated video, integrated marketing, marketing, video marketing, web, Web development
Wearing many hats in an organization is very common. If you ask around,
you’ll find that it’s rare for one person to have only one
responsibility every day. The work load for each staff member has
increased throughout the years and to remove some of the marketing
responsibilities, an agency is hired. The most capable of agencies will
provide expertise and resources that may not be within an organization.
Some would say selecting an agency is a difficult task, but once you
find the right one, that relationship will continue to grow and less
responsibilities will be managed within the organization. Below are
things your company should consider when hiring a marketing agency.
Did you conduct research?
When choosing a marketing agency, it is important to do research and not
just pick the first name you find. Make sure to ask questions regarding
their experience, production process and culture. A reliable agency
will answer any questions they are asked, which will help connect them
to your company. The deeper the conversation, the more beneficial it
will be for the client and the marketing agency. Ask for references and
contact them to get a better understanding of the agency’s work. You can
relate to these other companies who have been on the client side,
especially if you ask for references that are within your industry.