Twitter

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Where is the social media customer service?

posted by Public Relations

Not too long ago, we outlined some social media trends for 2012 on our blog. One of our predictions included a call for social customer service to improve, and what we’ve seen lately has been less than impressive.

Palm Springs: Visitors bureaus should be cashing in.
I recently tagged along with my husband to Palm Springs, Calif. He had a conference to attend. Me, well, I didn’t have to do much of anything but lie by the pool (I know, I can feel your jealousy from here). Vacation or no vacation, if you truly have a passion for social media, you’re always experimenting and testing.

We arrived on Super Bowl Sunday and because we are not very familiar with the area or its local sports bars, I decided to tweet to the visitors bureau to see if they could provide any recommendations.
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Latest social media updates (yes, there's more)

posted by Public Relations

So, we’ve learned in the past few months that when it rains, it pours regarding social media changes. Once one platform makes an announcement, you can almost guarantee that at least four more updates are coming around the corner. That being said, this social media update was inspired by news released by Facebook, Twitter, Foursquare, YouTube AND Google+ in the last week. We know it’s a lot to try and stay on top of, so below is a Cliffs Notes version of the updates you should know about.

Facebook

Facebook was in the news multiple times recently. Just doing a quick Web search on Facebook news in the past two weeks will bring up more than 55,000 results. From its purchase of Gowalla to hiding important messages to the security flaw fiasco, the social networking giant has had its hands full. Somehow, in the midst of all of this, they’ve also had time to roll out a few updates:

Subscribe button available for websites

• A Facebook subscribe button can now be installed to any website, which is essentially a follow button. This way, a user can follow a company or brand without necessarily “liking” the page first. Once clicked, the updates will show up in that person’s news feed.

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What is a Meme?

posted by Public Relations

If you follow @thundertech on Twitter (and you should!), you may have noticed something we’ve been doing every Friday. This day has been transformed into Meme Friday at thunder::tech and we’ve been having a lot of fun coming up with one every week. In case you’re wondering what a meme is, we came up with some explanations.

Once you fall in love with memes like we have, check out our past #MemeFriday photos on Facebook and don’t forget to follow us on Twitter to see a new one each week!
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Social Media Roundup as of Sept. 7, 2011

posted by Public Relations

A couple of weeks ago, we provided some social media updates in our chatter post “My Twitter looks different” – And other social media changes. Since then, there have been even more enhancements to social media platforms. Social tools are updated and tweaked so often; it can be difficult to keep up. We will continue to post a thunder::tech Social Media Roundup each time we learn about changes or tips we think are important to share so you can continue to use these platforms and engage with your customers without a glitch. (And the name, Social Media Roundup, is MUCH better than “social-media-update-palooza.”)

LinkedIn
When is the last time you checked your LinkedIn company profile? The platform recently altered how an individual selects their employer and this may have affected your company page. If you notice employees missing from your company profile, you’ll need to request that your employees follow some simple steps to ensure your brand is accurately portrayed on LinkedIn. You can direct your staff to follow these directions on LinkedIn’s site in order to make sure each person is accounted for on your company profile page. For example, a potential client or customer may be put off by a profile that lists your company as having only 10 employees, when in reality your company may have more than 50.

Don’t have a LinkedIn profile for your company? Contact us to find out how we can help you claim your business on this platform and assist in setting up your profile.
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“My Twitter looks different” -- And other social media changes

posted by Public Relations

There have been a lot of changes for social media tools in the past couple weeks. Some were announced, and some happened under the radar, but all of them can impact how you interact with your clients and/or customers online as well as how they engage with your brand.

Because it can be hard to keep track, below you will find a list of the links we have found most helpful throughout the “social-media-update-palooza.” (Okay, maybe we should work on the name.)

Twitter

• Besides the addition of a camera icon on your tweet box that allows you to share photos without leaving Twitter, the little bird has been busy adding other features lately

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