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Free Social Media Image Dimension Tip Sheets

posted by Public Relations

Social media platforms change so frequently, who can keep up? The image sizes alone seem to update on one platform or another almost monthly. I frequently ask (or shout crazily to myself rather), “What size is this image supposed to be?” when posting content. When memorization fails, us social media folks always end up bugging our teammates or doing a quick Google search to find out what size our next Facebook photo should be. Well, I’m personally tired of the guessing game and weighing whether or not the website I’m referencing has the right pixel ratio or not.

It’s social media chaos.

So we here at thunder::tech have created these handy dandy tip sheets to keep you sane and help make your visual social media content fabulous. Please feel free to download and print these sheets and then proclaim your defeat against the social media madness. Congratulations.

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YouTube Switches All Users to “One Channel”

posted by Public Relations

YouTube One Channel

YouTube is preparing for the switch to a new channel layout, the YouTube One Channel. Although users have had the opportunity to apply the new layout since March, beginning June 5, all accounts will be automatically switched over to the format.

So what’s the deal with YouTube One Channel? It makes your branding the same across all devices—mobile, tablets, TVs and desktops. Another great feature is the option to add a video trailer that can only be viewed by users who aren’t currently subscribed to your channel. This allows brands to tell viewers what the channel is about and convince them to subscribe.

The new features of YouTube One Channel include::

• Channel trailer: Like any first impression, it is important to make it count! Now you can upload an enticing trailer video that only appears to users who aren’t currently subscribed to your channel.

• Ability to curate content: Whether it be your own or another users’ content, channel owners can now curate content and organize videos into playlists. With more control and customization, you can set up your channel to look just the way you want to better serve your subscribers.

• Scales to all devices: Channel Art will now scale to fit any screen size making a more simplified and appealing user experience no matter the viewer’s device.

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March social media news you may have missed

posted by Public Relations

Social media changes every day and it’s hard to keep up with the latest news and trends.
We know it’s hard.
We sympathize.
We’re here to help. We organized all the social media news you need to know from the month below. Now go catch up!

Who’s Pinning What?:: Pinterest Introduces Web Analytics

All you Pinterest addicts, businesses and marketers, rejoice! Pinterest has (finally!) introduced Web analytics. Pinterest analytics have been launched in accordance with the new look of the website. The Web analytics feature allows brands (well, actually anyone) with a verified website to see the stats.

Overview of Analytics Features:

• Track pinning activity::

See how many people are pinning, repinning, viewing and clicking on your content. Select a custom timeframe to track changes over a period of time.

• Find out what pinners find interesting::

Discover which pins get the most repin action, who is pinning them and what other content these same pinners are pinning.

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From Vine to Foursquare for Business: Social media updates for Feb 2013

posted by Public Relations

Almost every major social media platform has announced a new change or made an update during the past few weeks. We've highlighted the ones that we think you and your brand should be aware of below.

Facebook Enforces 20 Percent Text Rule for Cover and Promotional Photos
Facebook rules and regulations never seemed to be implemented, so are they really that important to follow? Now, more than ever, they are important. As of Jan. 15, 2013, Facebook started cracking down on at least one of its policies, the 20 percent text rule.

This policy states that the amount of text allowed on cover photos, ads and promoted images cannot contain more than 20 percent text. Text, you say? What does that include? Facebook says that text within images, including logos, are targeted in this policy. Take a look at what 20 percent of a Facebook cover photo looks like below. That’s not a lot of space, right?


Image courtesy of ShortStack.
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Our Rapid Reaction to Burger King's Social Media Account Getting Flame-Broiled

posted by Public Relations

The recent Burger King Twitter account hack sparked an introspective conversation amongst the Communications team. The biggest lesson from this? You have to be ready for anything in social media.


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