digital signage

Multimedia Services Manager Matt Stevens reviews 2011 trends and projects

Our 2011 recap series continues with the Multimedia Services team. Manager Matt Stevens reviews the biggest trends and client projects for thunder::tech this year and what’s ahead in 2012.

Looking back...
In 2011, we saw continued growth in mobile Web access including rich media such as video. As people continue to adopt smart phones and tablets, these devices will quickly become their primary device for accessing Internet content. Therefore, marketers should consider all screen sizes when developing websites and online video.

Our Multimedia Services team also grew in 2011 with the full-time promotion of Designer/Videographer Chris George. Developer Justin Smith joined thunder::tech as well and is involved with many multimedia projects including those requiring 3-D graphics. We also had opportunities to utilize our wide variety of talents on projects such as Handelabra Studio’s Uncle Slam animated teaser. Multiple team members contributed their illustration, art direction, sound design and mixing as well as 2-D and 3-D animation skills to this project.
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thunder::tech’s collaborative process rebrands Transport Services

Our team recently launched a rebranding campaign for Transport Services, Inc., a transportation equipment provider, to showcase the company’s innovation.

Using its existing brand as a base, the company wanted more than just a logo, they also needed to create an image that could lend itself to many applications including print, signage and digital projects such as Web and video.

thunder::tech worked with Transport Services to develop branding elements and concepts that fit into the overarching vision. After an extensive research process, our Design team created a new logo using the supplier’s existing brand colors. The team also chose to incorporate an arrow as a secondary brand element into the logo to represent movement.