digital video
posted by Video
So you have some awesome video content that probably cost you thousands
of dollars to produce. Now it's time to get your money’s worth. If you
don't distribute it or it's buried on your website, you aren't going to
get a return on your investment (ROI). Here are some tips on getting the
most out of your video content.
Home page promotion
Your
home page is generally the first thing users will see. It will vary
from company to company, but if your video content is broad enough, this
might be a good place for it. With customers’ attention spans
continuing to shorten, it may be beneficial to hit them with a quick
video message rather than loading your home page with text. You can
probably cover more in a 30-second video than in a short paragraph.
Playlists and related content
If
you have multiple pieces of content, consider using playlists to
organize your videos and provide users with an easy way to explore
additional videos. You can also surround the video with links to related
Web pages or social media content. Don't forget to include an obvious
call to action.
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TAGS:
thundertech, video, ROI, return on investment, video views, online video, digital video, video distribution, promotion, video promotion, online video promotion, playlists, content creation, video playlists, video content, calls to action, video calls to action, video sharing, content sharing, social media sharing, video SEO, search engines, video analytics, mobile video, tablet video, tablet, video optimizationAnyone who has watched a Blu-ray movie on a quality home theater system
knows how awesome it looks and sounds. Blu-ray won the battle of the
formats for delivering HD video on disc, but it may be the last. What
will replace it? Digital delivery through the Internet. Why?
Video streaming technology continues to improve
We
could probably write a lengthy, highly technical report on the
developments in video streaming in the past few years, but we won't
(you're welcome!). Basically it boils down to:
- Better encoding technologies that enable higher-quality video in smaller packages
- Dynamic streaming technologies that adapt the video quality to the user's connection speed to ensure smooth playback
- Content delivery networks that involve server networks to ensure fast, reliable delivery
Even YouTube allows users to upload full HD videos (actually, even
higher than HD) and they recently announced support for 3D video.
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TAGS:
Blu-ray, digital delivery, digital video, download, HD, HD video, high definition, high quality video, high-definition video, internet tv, on demand, thundertech, video, video delivery, video distribution, video encoding, video streaming
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