calls to action

Maximize video ROI with online video

So you have some awesome video content that probably cost you thousands of dollars to produce. Now it's time to get your money’s worth. If you don't distribute it or it's buried on your website, you aren't going to get a return on your investment (ROI). Here are some tips on getting the most out of your video content.

Home page promotion
Your home page is generally the first thing users will see. It will vary from company to company, but if your video content is broad enough, this might be a good place for it. With customers’ attention spans continuing to shorten, it may be beneficial to hit them with a quick video message rather than loading your home page with text. You can probably cover more in a 30-second video than in a short paragraph.

Playlists and related content
If you have multiple pieces of content, consider using playlists to organize your videos and provide users with an easy way to explore additional videos. You can also surround the video with links to related Web pages or social media content. Don't forget to include an obvious call to action.

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