posted by Video
So you have some awesome video content that probably cost you thousands
of dollars to produce. Now it's time to get your money’s worth. If you
don't distribute it or it's buried on your website, you aren't going to
get a return on your investment (ROI). Here are some tips on getting the
most out of your video content.
Home page promotion
home page is generally the first thing users will see. It will vary
from company to company, but if your video content is broad enough, this
might be a good place for it. With customers’ attention spans
continuing to shorten, it may be beneficial to hit them with a quick
video message rather than loading your home page with text. You can
probably cover more in a 30-second video than in a short paragraph.
Playlists and related content
you have multiple pieces of content, consider using playlists to
organize your videos and provide users with an easy way to explore
additional videos. You can also surround the video with links to related
Web pages or social media content. Don't forget to include an obvious
call to action.
TAGS: thundertech, video, ROI, return on investment, video views, online video, digital video, video distribution, promotion, video promotion, online video promotion, playlists, content creation, video playlists, video content, calls to action, video calls to action, video sharing, content sharing, social media sharing, video SEO, search engines, video analytics, mobile video, tablet video, tablet, video optimization