sweepstakes
posted by Public Relations
Misty Fry, public relations and communications manager, “pins” the team faves of 2011.
Although the thunder::tech team spends much more time thinking forward
than looking backward, the best part about writing a post to recap the
year is seeing just how far the Public Relations and Communications team
and the agency as a whole have come!
As Jason mentioned in his previous Account Services post, thunder::tech’s goal is to continue to live out these four guiding principles:
- Create great work
- Provide a high level of customer service
- Lead and support innovation
- Be an educational resource for clients
So, what better way to recap the great year than to review how the
PR/Communications team achieved this in 2011? Here’s a quick look at
some of our favorites.
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TAGS:
public relations, pr, communications, 2011, 2011 recap, marketing, integrated marketing, social media, social media reporting, social media contests, media relations, media relations reports, trade shows, trade show marketing, social media strategy, sweepstakes, automotive, consumer brandsUnless you’ve used your digital video recorder to skip commercials lately, you’ve probably seen SONIC Drive-In’s
campaign. You know, the spots with two people (or sometimes creatures,
such as a vampire) having a conversation while eating in a car.
In early June, SONIC launched a contest
where consumers could go online and design a commercial using this same
setup. Using a slot machine-type selector, participants could choose
the passengers, the food and the “wildcard.” They could even opt to put
themselves in the commercial using a webcam, Facebook photo, uploaded
image or a “stunt double” from a selection of pre-photographed people.
The submitted commercials have a chance of being turned into a spot on
national television. Pretty cool, huh?
This is not the first time
a company has asked consumers to submit original content to use in its
marketing materials. Other examples include:
These companies have all realized what a great public relations tool a user-generated content contest can be.
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TAGS:
thundertech, public relations, pr, branding, brand, marketing, user-generated content, social media, contests, sweepstakes, brand awareness
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