posted by Accounts
The Asian market has been ahead of the U.S. market in all things mobile, allowing us to see inventive ideas come from their developments. The video below demonstrates the use of QR codes in subway stations in South Korea, illustrating that even grocery shopping can become a mobile experience.
Attempting to push a country’s second-leading grocery store into the top position without building more locations may sound like an impossible task, but Tesco Home plus in South Korea set out to do just that with QR codes.
Watch the video below, courtesy of 2d code, for details on this campaign.
With this initiative, Tesco Home plus increased its online sales by 130 percent, proving that mobile is changing the way people think, act and even grocery shop.
TAGS: thundertech, Accounts, mobile, mobile marketing, mobile shopping, e-commerce, mobile e-commerce, QR codes, smartphones, QR code grocery shopping, subway station grocery shopping, South Korea QR codes