media relations
posted by Public Relations
An interesting thing happened at Apple in late January: The company issued a press release to announce the availability of iOS 6.1. The software update itself wasn’t exactly a big deal – it brought LTE capabilities to more wireless networks, and allowed users to purchase movie tickets through Siri and download individual songs from iCloud.
But it was particularly because iOS 6.1 wasn’t a big deal that the press release to announce it was.
As Matthew Schwartz wrote on the PR News Blog, Apple has been “notorious for treating PR as a marginal asset, at best.” Schwartz went on to explain that Apple hasn’t felt the need to make announcements for news of this nature in the past.
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thundertech, pr, public relations, Apple, media relations, press release, Media, earned, earned media, relationships, journalist, news, marketing, communicationsNext up in our end-of-year recap series is Melanie Eyerman, our Communications team manager. Find out about the growth and accomplishments her team experienced throughout the year.
2012 has been a transitional year for many industries as businesses big and small try to embrace the notion of a more social business while also dealing with the fact that everyone with a Twitter handle is now a 24/7 news source (credible or not).
Good or bad, everything changes more rapidly than it did before. With that, the Communications team has evolved to meet the rising need for content curators, storytellers, media mavens, community managers and marketing analysts.
We dropped the PR moniker and embraced the notion of our team becoming more entwined with traditional and digital tactics across the company. The Communications team has started working more closely with the Multimedia, Design and Development teams to help clients develop a consistent content strategy and voice. From time to time, we’ll even claim the Optimization team as part of our own as SEO is playing an even bigger role in our social media and other online communications efforts.
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thundertech, communications, pr, recap, 2012, 2013, agency, success, social media, media relations, content strategy, product launchI recently experienced the world’s largest automotive specialty products event, which is held every year in Las Vegas. If you are a car fan, you know exactly what show I’m talking about. It’s none other than the SEMA Show! SEMA stands for Specialty Equipment Market Association, and it offers the best in automotive aftermarket products. Car culture is a fascinating phenomenon covering anything on wheels, and this was my chance to soak it all in. With this being my first time, there were a lot of places to see and lots of work to be done while on the trade show floor.
Shifting Demographic Trends
By looking at the wide variety of product offerings, it’s evident that technology is now at the forefront of the aftermarket leading edge. Performance is calculated by computers and the line between automotive repair and IT are slowly being merged together.
From a high level, this trend is leading to a changing of the guard between the “classic car guy” to the “lifestyle-driven car enthusiast.” The “classic car guy” has years of informal and formal training and experience on hard part repairs, but is slowly giving way to the younger “lifestyle-driven car enthusiast” interested in the thrills and excitement of modifying their cars while integrating software-based solutions to increase performance. From our experience, the environment is slowly turning over and has created a marketing mix of messages attempting to speak to both subsets in the category. There is one way to speak effectively to both audiences…show them the product in action!
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thundertech, marketing, automotive, trade show, trade, SEMA, demographic, media relations, car, pr, audience, show, tradeshow
OK, survey time.
How many tabs do you have open in your Internet browser right now? How many screens are on your desktop? For that matter, are you even reading this at your desk, or are you skimming along with your iPad as you kick back on the couch with the Indians game going in the background?
It’s a mad, mad multitasking world out there, folks. In fact, I –
Hang on just a second. A coworker just emailed me to check the status of a press release. And two Google Alerts popped up letting me know a client had a pair of media hits. And now, according to my instant message feed, somebody from the fifth floor brought doughnuts to the office today!
OK, sorry about that. Now where was I?
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thundertech, public relations, pr, media relations, attention span, multitask, reach, journalist, Media, relations, multitasking, marketing, business, press, news, releaseTrade shows are an exciting, energetic place to show off your brand and message to clients, investors and other organizations related to and interested in your industry. While this is an excellent form of communication, it can be overwhelming; especially when you open the 100-page exhibitor’s manual. Urban Dictionary defines this as:
Expophobia ex-po-pho-bi-a [ek-spoh-foh-bee-uh] noun
The feeling of dread and despondence that strikes marketers before yet another trade show.
Avoid this feeling of expophobia and stay excited! The key is to think ahead, stay organized, stick to deadlines and for heaven’s sake don’t try to do it all on your own. Below are a few tips that any marketer should consider when planning to attend a trade show.
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thundertech, trade, show, trade show, expo, convention, plan, pr, marketing, booth, design, public relations, media relations, brand, message, exhibit, exhibitor
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