media relations
posted by Public Relations
Recently, thunder::tech had the incredible opportunity to launch a media relations campaign for Cirque du Soleil's signature show Dralion. During it's run at the Cleveland State University Wolstein Center, we were tasked
with generating media awareness in the Cleveland market.
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TAGS:
thundertech, public relations, pr, thunder tech, media relations, Media, dralion, cirque, national, campaign, Cleveland, entertainment, best practice, lessons, tipsFor the past few years, many industry folk have questioned and disputed
the effectiveness of the news release and championed for its demise. The
most recent is eReleases Founder Mike Kennedy who wrote an article
called Why Are Most Press Releases So Awful?
As a public relations professional who works frequently with all kinds of media outlets, I have to disagree.
Although many news releases do leave much to be desired, that doesn’t warrant its removal from the media relations practice.
A few complaints against news releases in the recent article included:
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posted by Public Relations
Misty Fry, public relations and communications manager, “pins” the team faves of 2011.
Although the thunder::tech team spends much more time thinking forward
than looking backward, the best part about writing a post to recap the
year is seeing just how far the Public Relations and Communications team
and the agency as a whole have come!
As Jason mentioned in his previous Account Services post, thunder::tech’s goal is to continue to live out these four guiding principles:
- Create great work
- Provide a high level of customer service
- Lead and support innovation
- Be an educational resource for clients
So, what better way to recap the great year than to review how the
PR/Communications team achieved this in 2011? Here’s a quick look at
some of our favorites.
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TAGS:
public relations, pr, communications, 2011, 2011 recap, marketing, integrated marketing, social media, social media reporting, social media contests, media relations, media relations reports, trade shows, trade show marketing, social media strategy, sweepstakes, automotive, consumer brandsAccording to WebPRpro, a
media pitch, sometimes referred to as a “pitch,” is a “direct
communication to a writer, reporter, blogger or editor via email or
telephone in an effort to persuade them to cover your news. Pitches are
usually brief and offer information that is customized to the news
outlet and editor.”
That, ladies and gentlemen, is the purest
and most accurate definition of a media pitch that I could find. My
opinion isn’t only coming from the mind of the marketing professional
that I am, but also from my experience of being a longtime Cleveland blogger.
Being
a marketing professional by day and a blogger by night gives me the
unique perspective of helping to formulate pitches, as well as actually
being on the receiving end of said pitches.
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TAGS:
media relations, public relations, marketing, social media, blogger, bloggers, blogger relations, blogger pitching, media pitching, media pitch, AccountsNew tools emerge every day to make the public relations professional’s
life easier, especially when pitching a story. Although social media
platforms provide wonderful support in disseminating information,
personal relationships and traditional pitching is still the best
foundation for receiving the best news coverage.
With its urgency and widespread reach, social media can be less personalized. Sure, you blast out a pitch using Twitter
in 140 characters or less with a link to a release, but what are the
odds that a journalist follows you at the right time to read the pitch
(if they follow you at all)? This also stresses the importance of making
sure you do your research to attract the right Twitter followers, but
that is a different conversation.
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