integrated video

Why choose integrated video?

Video production has changed drastically since the early days of film and video. The cost of equipment has dropped exponentially and today, you can do more complex editing on an iPhone than you could with a linear editing system in the 1980s that cost thousands of dollars.

When it comes to video production, you have many choices. You can buy an inexpensive camera and easy-to-use editing software and do it yourself, you can hire a video production company or you can choose an integrated marketing agency.

The DIY solution may be the most economical because you can do it in-house, but if it comes at the sacrifice of production quality, it may not yield the desired results. Video professionals go through years of schooling and on-the-job experience to perfect their craft. Even though just about anyone can use iMovie, they may not know how to record high-quality audio, light a scene so it looks good on camera or know all the editing tricks that come from experience. Professionals also have access to more (and better-quality) tools that lead to high-end looking videos.

It probably wouldn't make sense for, say, a financial company to invest thousands of dollars in a good camera, Glidecam (Steadicam), green screen, studio lighting and pro-quality microphones. And even if they do have the money to invest in all of this, do they have someone who knows how to use it properly? (Bonus points if you can define "super-cardioid microphone," list some situations where it would be the best mic choice and identify it in the picture below.)

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