agency

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Know thy customer - The importance of CRM in marketing

posted by Accounts

Customer relationship management (CRM) has been a hot term for about a decade within sales organizations, and it has rapidly been making necessary inroads into the world of marketing. CRM is defined by Wikipedia as: "A widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support."

CRM brings science and process into the marketing industry. To know thy customer (or potential customer) is to be able to market more efficiently and effectively to them. Using a CRM approach allows an organization to attract, retain and nurture clients and leads.
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Hey there, strategic thinkers! We’ve been looking for you.

posted by Accounts

Are you looking to join a collaborative, innovative and creative team? We’re hiring an account manager who can drop threes in cornhole.

This position includes managing key accounts, working with production teams to ensure client projects are on schedule, guiding client marketing strategies and cultivating and maintaining client relationships.

Individuals interested in this position should have a bachelor’s degree and experience in both marketing and project management.

For more information on this and other career opportunities, view our Careers Page where you can also submit a resume. We’d love to meet you!
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President Jason Therrien recaps 2011 success for Account Services team

posted by Accounts

As the year comes to a close, we’ve compiled a multi-part series to recap a great year and set 2012 off right. We asked our department managers to chime in with a review of 2011 and a look at what to expect from their teams in 2012. Check back throughout the next few weeks to learn more about your favorite thunder::tech departments.

Our fearless leader Jason Therrien kicks off our 2011 series with an overview of the Account Services team’s successful year.

2011 brought more growth to not only thunder::tech as a whole, but also our Account Services team. We've added staff and services and continued to provide marketing solutions to clients coast to coast. This year, we beefed up our presence in all of our major markets (Chicago, Cleveland, New York) while growing our presence in Los Angeles and San Diego with new accounts. There were also account and project wins in a dozen other locales throughout the United States.
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Building healthy client/agency relationships

posted by Accounts

Billions of dollars each year are invested into marketing. Agencies are hired to help companies develop strategic campaigns to address their marketing needs. For the relationship to form as a unit, the client needs to know that the agency is their partner to help them drive sales, provide recommendations, promote the organization and inform them of the latest trends that will help the client be ahead of the curve.

As we have all learned at some point in our careers, building relationships will always help in the long run. Below are some key tips for maintaining a healthy relationship between a client and an agency.

Teach each other at the beginning of the process - After the selection process and the agency is hired, provide information about the culture of the company, demographic of the target audience, goals for the year and/or the specific project.

Keep lines of communication open - Throughout the year when projects do occur, vacations are scheduled, family emergencies happen, other projects become a priority, etc. Without communication on the client side, the agency is unable to complete the project and move forward. Keep your agency updated when conflicts arise. They will then be able to change the project calendar and come up with a solution.
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