california
posted by Design
2011 was a year of growth for the thunder::tech family in general,
but that theme rang especially true for the Creative department, which
includes the Design and Multimedia teams.
More.
More teammates:
Our
Multimedia team doubled in 2011, allowing us to take on more projects.
With an increased talent pool, we were able to offer more multimedia services
and add to our portfolio of videos, 3-D capabilities, interactive video
boards, touch screens and mobile and tablet integration.
More advertising:
We
were able to flex our design and creative copywriting muscles more this
year through several integrated advertising campaigns. In our second
year with Castaway Bay, Cedar Point's indoor water park, we were able to
evolve the “Escape With Your Family” campaign through more billboards,
print ads, free standing inserts (FSIs) and media-rich digital ads. We
were also able to integrate the campaign into their Facebook page and
social media posts.
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TAGS:
thundertech, design, 2011, recap, end of year, creative, video, multimedia, 3d, 3-D, touch screen, mobile, branding, advertising, integrated, billboard, ad, print, advertisement, FSI, digital, campaign, brand awarenesss, trade show, Cleveland, new york, Chicago, california, canadaDave Berman, thunder::tech's art director and creative department manager,
recently went on summer vacation and brought back three important
lessons, as well as some insights on brand management.
- Lesson 1: If you want to rent a convertible in California
during the summertime, it's advisable that you reserve it months in
advance. Otherwise, you chance spending the week in a Kia Sportage
(sorry, just not a fan).
- Lesson 2: Balance your role as both driver and passenger,
otherwise you will be the proud recipient of the ol' "one-arm-out-the-window tan."
- Lesson 3: The importance of branding and periodically
revisiting your brand is immeasurable ... yes, apparently I can't get
away from my work mentality even on vacation.
During my time on the West Coast, three brands in particular caught my
attention and made me pause to think. And when I say "brands," I'm not
ogling a few slick logos or passing along a slew of YouTube videos of
great commercials. I'm saying these brands have fully considered the
experience of being a brand and the message behind that experience:
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TAGS:
thundertech, branding, brand experience, brand messaging, design, seperating brands, customer service, brand postitioning, brand messaging process, west coast, california, brand platform, brand messaging, brand identity, brand management
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