video

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2012 NAB Show recap

posted by Video

I just got back from the 2012 National Association of Broadcasters (NAB) Show in Las Vegas (actually, I'm starting this post on the flight back). The NAB Show is an annual event that spotlights anything and everything related to video production and broadcasting. More than 90,000 people attended the show this year. Exhibitors showcased their new products while attendees learned about new technologies and techniques from the show floor and educational sessions.

A lot of the buzz this year was around 4K (and 2K, 2.5K, 3K…)—which are formats larger than high definition (HD), meaning more pixels and higher resolution. Manufacturers are developing more affordable cameras, which makes them accessible to video producers who will start to adopt them quicker.
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Digital signage everywhere: B2C (Part 1 of 2)

posted by Video

In the airport, at an event or even at the gas station, you're probably seeing digital signage in more places than ever before due to better, more cost-effective technology. Once reserved mostly for entertainment venues, digital signage now has very real, practical, business uses.

The phrase Digital Out of Home, or DOOH, is being used on the business-to-consumer (B2C) side to describe digital advertising interactions away from the home. This can range from mobile phones and tablets to digital billboards and kiosks. A basic use for digital signage is simply advertising. Consumers view messages from marketers just as they would with any other advertising but unlike print, digital signage can be much timelier and be changed and scheduled based on time of day, the weather or other condition.
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Viral Videos: They’re not always contagious

posted by Video

With the cultural standards in media and technology changing frequently these days, many brands are striving to stay relevant to keep up with their audiences. "Viral video" is now a part of our daily vocabulary. It has become synonymous with success, progress and exposure.

Because of this, videographers are often expected to produce a video that will go viral. While the idea is a very noble one, a viral video involves many variables to be successful. The sad truth is that for all of the amazing viral videos out there, there are many that miss the mark. So how should you go about producing your new video with the intent to go viral? Let's break down what makes good viral videos good and what makes the bad really, really…bad.
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Blink of an eye: thunder::tech experiments with time-lapse video

posted by Video

The Greater Cleveland Aquarium partnered with thunder::tech to produce a time-lapse video that captured the excitement and activity in the aquarium during weekend opening weekend.

Our Multimedia team set up three cameras in the aquarium that took photos every 10 seconds and used these images to create a time-lapse video by editing them together and adding interesting facts and figures about the aquarium throughout.

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More: Creative Department Manager Dave Berman recaps 2011

posted by Design

2011 was a year of growth for the thunder::tech family in general, but that theme rang especially true for the Creative department, which includes the Design and Multimedia teams.

More.

More teammates:
Our Multimedia team doubled in 2011, allowing us to take on more projects. With an increased talent pool, we were able to offer more multimedia services and add to our portfolio of videos, 3-D capabilities, interactive video boards, touch screens and mobile and tablet integration.

More advertising:
We were able to flex our design and creative copywriting muscles more this year through several integrated advertising campaigns. In our second year with Castaway Bay, Cedar Point's indoor water park, we were able to evolve the “Escape With Your Family” campaign through more billboards, print ads, free standing inserts (FSIs) and media-rich digital ads. We were also able to integrate the campaign into their Facebook page and social media posts.
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