recruitment

Advance your brand from social media experimentation to activation

Many brands spent 2010 collecting friends, followers and likes on their various social networks. This is the year to do something with your established network.

It's like the box of baseball cards (or vintage Barbie dolls) still sitting in your parents’ attic (that you hope they didn't throw away) - they're not worth anything unless you have a plan to take advantage of their value. Many brands are sitting on thousands (or more) fans and are letting them collect dust. Make it your marketing department or agency’s resolution to activate this fan base in 2011.

Conversation, contests and link sharing are great, but don't forget that these fans chose to follow your brand. This means that they are either current or potential buyers or want to engage for some other reason. If you haven’t already, reach out to your product development, human resources (HR) and customer service departments to add ways to interact with your fan base.
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Using social media to recruit talent for your small business

thunder::tech President Jason Therrien bylined this article for Crain’s Cleveland Business earlier this year.

Small businesses can face challenges in hiring because they don’t always have a dedicated recruiter or the budget to support high cost recruiting methods such as reviewing thousands of resumes or supporting job postings on large career sites.

Social media is a powerful and cost-effective tool for small business recruiting. It allows a company to share their job openings with a large network, “meet” candidates they might not otherwise come in contact with and find out if a potential hire is a good match for an organization.

There are a variety of social networks that allow your company to communicate with potential hires including LinkedIn, Facebook, Twitter and your company’s blog. With more than 80 percent of Americans using social media sites monthly, your ideal candidate can be quickly found.
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Top five things NOT to do during the interview process

Each week, one of thunder::tech’s different departments will provide some insight into their field. This week, our operations team shares a few job search tips.

As we continue searching for talented individuals to join our growing team, our Operations department reviews hundreds of resumes each month and conducts several candidate interviews. Below are few cautionary tips to keep your application at the top of the pile.

DO NOT…

1) Send a resume or cover letter referencing a different position than the one we are offering
The resume and cover letter are the first impression we get of potential candidates and referencing another position shows a lack of attention to detail. Missing an important detail like this makes us wonder what other details the candidate will let slip through the cracks.

2) Post inappropriate information/pictures on any public social media sites
Social media continues to play a much bigger role in our industry and we encourage our employees to experiment with social networks. However, any public information or profiles on these sites has the potential to be found by our clients and can ultimately be seen as a reflection of thunder::tech. If we should come across anything lewd, rude or otherwise unprofessional, you will not be moving forward in the interview process.

3) Come to an interview dressed inappropriately
While we have a relaxed atmosphere here at thunder::tech, it’s important to emphasize that we are still a professional organization. Professional dress is highly recommended throughout the interview process- save the jeans for when you get the job.

4) Come to an interview unprepared
In addition to bringing extra copies of your resume and your portfolio, it is essential that candidates have a solid understanding of thunder::tech, our clients and our services. Simply reading our “About Us” page won’t cut it. It is also equally as important for us to find the right candidate as it is for the candidate to feel comfortable joining our team. If a candidate does not have questions prepared for us, it shows they are not as serious about working with us as we would like.

5) Show an overall lack of enthusiasm for the position
Attitude is everything. if you are not excited about thunder::tech and the position, we will not be excited to hire you. From the minute you walk in the door, be ready to bring your A game because the interview process isn’t limited to just questions and answers.

If you think you have what it takes to ace our interview process, check out our careers page at www.thundertech.jobs.