SEO
posted by Search
When it comes to search engine optimization (SEO), we see a world in a constant state of change. These changes come about by algorithm updates, design and aesthetic changes, social media and the roles of other mediums of sharing, and (as always) the needs of the user. Through all of this, every SEO has been guilty of throwing out clichéd terms such as “content is king” and utilizing the “latest and greatest” new tool to help clients succeed. However, through all of this, one thing remains the same: keywords.
We must absolutely know what we are trying to target before we can begin. If we don’t, then we’re really just driving down the highway blindfolded and hoping we reach our destination. But the big question is, “how do we select the right keywords?” The honest answer is that there is no easy solution for this. It’s almost always a case-by-case basis that requires you to know, and I mean really know who you are attempting to target.
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thundertech, search, SEO, marketing, keywords, identifying, how to, best, key words, conversion, rate, identify, selectA little more than a year ago, we saw great changes come from Google in the
form of a series of updates they referred to as Panda. With these, they
worked to weed out content that wasn’t original, wasn’t fresh and
didn’t have a purpose. They sought to make the search landscape more
relevant and meaningful.
Optimization Penalization
In this new year, Google is still making Panda updates, but they have
something even larger in store for the search world. They aim to make
searches more valuable and are doing this through one big update. In
this algorithm update, they are looking at sites that have overly
excessive search engine optimization (SEO) and penalizing them. This could include keyword stuffing in the URL, meta titles and descriptions and keyword-riddled content.
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thundertech, search, SEO, marketing, online, digital, Google, algorithm, SERP, results, optimization, engine, penalization, pandaIn the past year, we’ve seen an interesting progression in the world of search. With the onset of the numerous Panda updates, we saw Google begin to take large bounding strides toward offering something more valuable, more useful for the user.
First they began to weed out content that was aggregated or unoriginal.
After that, Google began going after sites that used link-building
schemes to generate traffic. Once that was done, they began to look more
at how a site was actually designed. Was it beneficial to the overall
user experience? Were there too many ads? Was it truly a site worth
going to? Then Google rolled out their “freshness index,” which showed
that they began to understand which queries needed timely information to
be relevant and which ones just needed to be good, solid results.
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thundertech, search, SEO, engine, optimization, Google, social, Media, marketing, search plus your world, Google+, word of mouthWhile SEO is a world of learning from what’s been done in the past, it’s
downright foolhardy not to think of the future. We must look ahead at
what’s down the road, as well as what we’ve done. Since it’s that time
of the year, let’s look at what we expect to be looming on the horizon
in the world of SEO.
Search is about to get even more social
Social media is not a new development in search. Previously, you were
encouraged to be a social butterfly fluttering from flower to flower. In
2012, you’re going to have to learn how to be a Social Sniper.
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thundertech, search, SEO, engine, optmization, social, Media, social media, network, future, 2012, trend, marketing, next year, Google, plans, what's nextAs the Web 2.0 Summit
in San Francisco introduced one speaker, nobody quite knew what to make
of it. On stage before them was 90s rapper/dancer/spokesperson MC
Hammer announcing a new search engine. Is this for real? Are we
dreaming? This can’t possibly be actually happening, could it? I mean,
this is MC Hammer.
Image Source: Tshirtbordello.com
But this is no joke. This is actually
happening. MC Hammer is releasing a search engine to compete with Google
and Bing. While Google and Bing use various on-page factors such as
keyword use and page titles with a mix of off-page factors including
inbound links and social shares, new search engine
WireDoo is going to operate in a slightly different fashion than we’re used to.
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TAGS:
thundertech, search engine, SEO, SERP, search, WireDoo, Wire Doo, MC Hammer, new, Google, bing, Web 2.0
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