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IETV: One more screen size to consider

More than a year ago, we blogged about the emergence of Internet-enabled televisions (IETVs). New data has surfaced since then, so we thought we'd give you an update.

Investment banking firm Piper Jaffray estimates that out of the 220 million flat-panel TVs that will be sold in 2012, 106 million (48 percent) will actually be connected to the Internet. Another statistic from Parks Associates, also quoted by Mashable, says the number of high-definition television sets shipping with an Internet connection will rise to 76 percent by 2015. There are also rumors that Apple is working on a TV set to launch sometime in 2012. This could possibly bring iOS applications to TV sets.

TVs can be connected to the Internet a number of ways. It could have a built-in connection (either Wi-Fi or Ethernet), it could come through a Blu-ray player, gaming console or a dedicated over-the-top (OTT) box such as Roku, Boxee or Apple TV. We've noticed that more devices are now shipping with Wi-Fi capabilities, increasing the chance for consumers to actually connect them considering they are unlikely to have access to a wired connection near their TV sets.

Within those platforms, content can be delivered two ways: dedicated widgets (like the Yahoo! Connected TV platform that comes on with some name-brand sets) or with a built-in Web browser. Just as with mobile, marketers will have to make decisions on where to invest money on this platform: widgets (like apps), optimized websites or both. Here are some points on each:
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