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SEO keyword selection

posted by Search

When it comes to search engine optimization (SEO), we see a world in a constant state of change. These changes come about by algorithm updates, design and aesthetic changes, social media and the roles of other mediums of sharing, and (as always) the needs of the user. Through all of this, every SEO has been guilty of throwing out clichéd terms such as “content is king” and utilizing the “latest and greatest” new tool to help clients succeed. However, through all of this, one thing remains the same: keywords.

We must absolutely know what we are trying to target before we can begin. If we don’t, then we’re really just driving down the highway blindfolded and hoping we reach our destination. But the big question is, “how do we select the right keywords?” The honest answer is that there is no easy solution for this. It’s almost always a case-by-case basis that requires you to know, and I mean really know who you are attempting to target.
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Google algorithm updates are looming ahead

posted by Search

A little more than a year ago, we saw great changes come from Google in the form of a series of updates they referred to as Panda. With these, they worked to weed out content that wasn’t original, wasn’t fresh and didn’t have a purpose. They sought to make the search landscape more relevant and meaningful.

Optimization Penalization

In this new year, Google is still making Panda updates, but they have something even larger in store for the search world. They aim to make searches more valuable and are doing this through one big update. In this algorithm update, they are looking at sites that have overly excessive search engine optimization (SEO) and penalizing them. This could include keyword stuffing in the URL, meta titles and descriptions and keyword-riddled content.
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SEO and Social Media: BFFs

posted by Search

In the past year, we’ve seen an interesting progression in the world of search. With the onset of the numerous Panda updates, we saw Google begin to take large bounding strides toward offering something more valuable, more useful for the user.

First they began to weed out content that was aggregated or unoriginal. After that, Google began going after sites that used link-building schemes to generate traffic. Once that was done, they began to look more at how a site was actually designed. Was it beneficial to the overall user experience? Were there too many ads? Was it truly a site worth going to? Then Google rolled out their “freshness index,” which showed that they began to understand which queries needed timely information to be relevant and which ones just needed to be good, solid results.
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Data Team Manager Bruce Williams reflects on a busy 2011 for his team and in the industry

posted by Development

Our 2011 recap chatter series continues as Bruce Williams, Data team manager, reviews an eventful year as his team added members and expanded services.

We didn’t sit still in 2011, nor did we sell off our belongings and wait for the apocalypse. Some believe that 2012 will be marking the end of days; we in the development world would simply settle for the end of some inferior browsers as well as the wide adoption of new technologies and services by our clients.

Going through our 2011 yearbook, we found it to be one of the busiest in planning and architecting new, custom solutions with our clients. This past year, we reiterated that we can execute just about any digital project imaginable, and we also found that a good deal of our time was dedicated to mapping and developing new processes and applications for our clients. Not only did these requests come from new clients and potentials, but also from our very valued existing client base.
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President Jason Therrien recaps 2011 success for Account Services team

posted by Accounts

As the year comes to a close, we’ve compiled a multi-part series to recap a great year and set 2012 off right. We asked our department managers to chime in with a review of 2011 and a look at what to expect from their teams in 2012. Check back throughout the next few weeks to learn more about your favorite thunder::tech departments.

Our fearless leader Jason Therrien kicks off our 2011 series with an overview of the Account Services team’s successful year.

2011 brought more growth to not only thunder::tech as a whole, but also our Account Services team. We've added staff and services and continued to provide marketing solutions to clients coast to coast. This year, we beefed up our presence in all of our major markets (Chicago, Cleveland, New York) while growing our presence in Los Angeles and San Diego with new accounts. There were also account and project wins in a dozen other locales throughout the United States.
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