facebook timeline

What does the new Facebook Timeline mean for brands?

The new Facebook Timeline has been quite the buzz in the social media world since Mark Zuckerberg officially previewed the new functionality during the annual f8 conference on Sept. 22. Obviously this drastically changes how users view their personal profile, but in addition to that, Facebook is revamping how users are connected to each other. We can’t help but wonder, what will this mean for company pages? Here are a couple of our initial thoughts.

Deeper Insight
The new Facebook Timeline allows users to more easily navigate their lives, but for companies the biggest news is the fact that users can now do much more than simply “like” something. Now you can read a book, listen to a song, watch a movie and more. Not only that, Facebook knows exactly what books you’ve read, what songs you’ve listened to. This allows for more data mining and better insight into exactly what your customers will react to most. These actions will help brands interact with their customers on a deeper level, allowing them to target more niche markets. Hopefully these actions will somehow be incorporated into Facebook’s page analytics because this type of information is a marketer’s dream.

Rethink Strategy
With this new development, now more than ever it seems pretty obvious Facebook is focused on how users interact socially and not how they can bring brands and customers together. Really this is no big surprise. Facebook has been clear from the start what its intentions are, and giving companies better visibility just isn’t in the cards. The faster brands understand this, the quicker they are able to adapt to the Facebook changes and focus on how these new changes can actually benefit the customer experience.
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