search marketing
posted by Public Relations
As marketers, we’d lose some of our street cred if we didn’t discuss the latest batch of Super Bowl ads. But, rather than just tell you which commercials we thought were truly the best of the big game, we’re going to share our favorite integrated commercials.
Parisian Love by Google
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posted by Search
Recently, Google added new search features to its search engine, making it easier to find more focused and relevant information through categorized results. A new “Show Options” link allows users to define their search criteria by categorizing results into options such as videos, reviews and most recent results.
Below is an image of a search results page in Google if we searched for “web design and development Cleveland.” In the far left corner, you will notice the new “Show Options” link.
By clicking on the “Show Options” link, the following page appears. A new column on the left presents options to narrow down search criteria by time or type. Instead of simply reading a page description about a Web site, users can read more of the site’s content.
How does this new feature affect search marketing?
As a result, the importance of targeted, concise and current Web content is more important than ever as this content determines whether users will click through to view the page in its entirety. Allowing your site to get old and outdated is one of the biggest mistakes you can make. With the Internet, the term “old and outdated” doesn’t mean decades or years. It means months or even weeks.
Sound Search Engine Optimization (SEO) practices have always dictated that there is no rest once a site is running well and providing results. The goal of search marketing is to take what is performing well and make each Web site better, faster and stronger. This is achieved by updating content, adding new pages, discussing interesting topics and providing new information.
Fresh Web site content that engages the user can be achieved by:
• Updating the Web site’s title tags
• Refreshing existing pages with new content, up-to-date information and relevant keywords
• Adding additional pages for new products, services or information
• Reviewing site analytics and removing pages that aren’t bringing in traffic, have low view time or high exit rates
Google’s new search engine functionality reinforces how important it is to update Web content regularly. Your Web site should be a mirror image of what your company is and what it stands for. Keeping your content relevant is just one way for you and Google users everywhere to like what they see.
posted by Public Relations
thunder::tech is proud of our unique and knowledgeable team. As a way to get to know us better, chatter will introduce you to a member of our team in an interview feature, get::ting answers. The best part is, this feature is for the employees, by the employees!
For our first interview, Operations Administrator Kristin interviews our Search Engine Specialist, Joshua. Joshua oversees search engine marketing efforts for thunder::tech clients including optimizing web sites and paid search campaigns.
Kristin: What are things that you would NOT recommend doing while optimizing a site?
Josh:
1) Listening to anything that says it “guarantees top results,” whether it’s a person, program, method, or software. There are no guarantees in SEO.
2) Not having a plan
3) Not using a call-to-action properly
4) Not doing research
K: What do you find to be one of the most interesting trends in search engine optimization you have seen recently?
J: The fact that people are learning how to search better. More and more people do not simply type in one-word search terms when looking for products or services. Typing in “SEO” is working it’s way out and being replaced with terms like “SEO firm Cleveland Ohio”. Google even recently increased their visible text on a results page to accommodate five or more search terms.
K: As the weather continues to get nicer, what outdoor activity are you looking forward to most?
J: Anything that involves being outside working on my sunburn. I love the outside but it doesn’t love me.
K: Salt or Pepper?
J: Hot sauce.
K: If you were a super hero, what would your power(s) be?
J: Who says I would be a hero?
As part of the interview, Kristin reviewed Joshua's combat skills. (Don't worry, no search engine marketers were harmed during this interview.)
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