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March social media news you may have missed

posted by Public Relations

Social media changes every day and it’s hard to keep up with the latest news and trends.
We know it’s hard.
We sympathize.
We’re here to help. We organized all the social media news you need to know from the month below. Now go catch up!

Who’s Pinning What?:: Pinterest Introduces Web Analytics

All you Pinterest addicts, businesses and marketers, rejoice! Pinterest has (finally!) introduced Web analytics. Pinterest analytics have been launched in accordance with the new look of the website. The Web analytics feature allows brands (well, actually anyone) with a verified website to see the stats.

Overview of Analytics Features:

• Track pinning activity::

See how many people are pinning, repinning, viewing and clicking on your content. Select a custom timeframe to track changes over a period of time.

• Find out what pinners find interesting::

Discover which pins get the most repin action, who is pinning them and what other content these same pinners are pinning.

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Crowdsourcing will be big winner in Super Bowl commercials

posted by Public Relations

More than two weeks ahead of Super Bowl XLVII, a clear trend has emerged for what we can expect from the big game’s highly anticipated commercials: Crowdsourcing will be king on the advertising industry’s signature night.

Six national brands have announced campaigns for Super Bowl Sunday all built on the same premise: Encourage fans to submit content through Facebook, Twitter, Instagram or a special website. Pick the best of the bunch, and include it in a Super Bowl commercial.

Here are six crowdsourcing campaigns that will culminate on game day:

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Facebook Timeline a Game Changer for Brands

posted by Public Relations

Facebook has again rocked our marketing brains. Today, Facebook didn’t just simply announce a new Timeline company page profile; a deeper look unveils a lot of implications this will have on your Facebook marketing strategy. Below are some items you need to consider for your company page before Facebook automatically pushes the new Timeline live for everyone on March 30, 2012. It’s A LOT of information, so bear with us, scroll the subheads. (We now know why Facebook’s presentation was five hours long.)

NO ADVERTISING ALLOWED IN YOUR TIMELINE COVER PHOTO
Facebook has already posted guidelines for designing a cover photo for your brand page. The cover photo is a large image that will span across the top of your brand page. As a marketer, your first thought is probably, “What a great space to promote specials, discounts, new products and offers!” Not so fast my friend…Facebook will not allow this. The below is an excerpt straight from Facebook:

Click here for more details on choosing a Facebook cover photo.
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Where is the social media customer service?

posted by Public Relations

Not too long ago, we outlined some social media trends for 2012 on our blog. One of our predictions included a call for social customer service to improve, and what we’ve seen lately has been less than impressive.

Palm Springs: Visitors bureaus should be cashing in.
I recently tagged along with my husband to Palm Springs, Calif. He had a conference to attend. Me, well, I didn’t have to do much of anything but lie by the pool (I know, I can feel your jealousy from here). Vacation or no vacation, if you truly have a passion for social media, you’re always experimenting and testing.

We arrived on Super Bowl Sunday and because we are not very familiar with the area or its local sports bars, I decided to tweet to the visitors bureau to see if they could provide any recommendations.
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Apple attempts to change education, one “i” at a time

posted by Development

On Thursday, Jan. 19, techies, fan boys and the like gathered at the Guggenheim Museum in New York for an education event hosted by Apple. There, Phillip Schiller, Apple’s vice president of worldwide marketing, unveiled some great new innovations for the education community. A new version of their e-reader app, updates to their university Web portal and an e-book creation tool.

Let’s start with that last one… iBooks Author. It is a new desktop app available only on Mac OSX Lion. It allows anyone to create an e-book. Anyone. For free. Users can then publish their book to the iBookstore or iTunes U (more on those in a minute). But the really great thing here isn’t that anyone can create and publish a book. The exciting part about this is that Apple is pioneering a relatively new format. It isn’t just a book. It’s more than words on a page. Apple gives users access to a wealth of multi-touch widgets. Interactivity. Additionally, users can add videos, keynote presentations and interactive 3-D objects.
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