3d video
posted by Video
Our 2011 recap series continues with the Multimedia Services team.
Manager Matt Stevens reviews the biggest trends and client projects for
thunder::tech this year and what’s ahead in 2012.
Looking back...
In 2011, we saw continued growth in mobile Web access including rich
media such as video. As people continue to adopt smart phones and
tablets, these devices will quickly become their primary device for
accessing Internet content. Therefore, marketers should consider all
screen sizes when developing websites and online video.
Our Multimedia Services team also grew in 2011 with the full-time
promotion of Designer/Videographer Chris George. Developer Justin Smith
joined thunder::tech as well and is involved with many multimedia
projects including those requiring 3-D graphics. We also had
opportunities to utilize our wide variety of talents on projects such as
Handelabra Studio’s Uncle Slam animated teaser.
Multiple team members contributed their illustration, art direction,
sound design and mixing as well as 2-D and 3-D animation skills to this
project.
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TAGS:
multimedia, video, 3d, 3d video, 2D animation, 3d animation, sound mixing, crowd walla sound effects, art direction, 3d graphics, digital signage, advertising, digital advertising, Intenet-enabled TV, mobile, mobile marketing, trade shows, product promotion, illustrationRecently we blogged about 3-D graphics.
This post is going to talk about another type of 3-D: Stereoscopic.
This is where the image appears to jump off the screen and typically
requires the viewer to wear special glasses. The technology has been
around for a while (since the 1800s, actually!) but has recently gained
popularity with theatrical movie releases and even sporting event
broadcasts.
How is the content produced?
One way to create stereoscopic images is to use 3-D computer graphics.
Most 3-D software packages have the ability to set up a stereoscopic
camera (see coffee cup below).
Stereoscopic video is recorded either with two cameras side-by-side or a
special camera with two lenses. These two lenses capture the image at
different horizontal positions, roughly the same distance apart as the
human eyes, creating a parallax (or displacement) between the two
images. Objects closer to the camera will have greater displacement
among the two images.
To illustrate this, hold up a finger about two inches from your nose and
alternate closing each eye quickly. You'll notice the location of your
finger appears to jump between the two views. Now, move it arms-length
away and do the same. The apparent location of your finger won't change
as drastically. 3-D cameras capture images just like human eyes!
How is it viewed?
To view a stereoscopic image, the captured left/right images need to be
projected to the appropriate eye. This is usually done through the use
of glasses. There are many types of 3-D glasses; some of the most common
ones are:
Passive/Complementary color anaglyph – This is the typical red/cyan
glasses you got with comic books. The colored lenses filter out the
opposite side so each eye only sees the part of the image intended for
that eye. So if the right-side image is tinted red, the left lens is
red, which blocks out the image on the right. The downside of this
method is it sacrifices color quality.
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TAGS:
thundertech, 3-D, 3d, glasses-free, no glasses, glasses, tvs, television, video, b2b, b2c, marketing, autostereoscopy, technology, sterescopic, sterescopic 3d, computer graphics, camera, lenses, 3d video, business, marketersSurely you have seen and fallen in love with one or two Pixar movies. Maybe it was Woody and Buzz Lightyear in Toy Story, or that loveable robot, WALL-E. But did you know the same technology is commonly used in commercials and online videos?
Here are a few animations we LOVE!
Box - Abstract
thunder::tech is a lot of things. We could just list them for you, but that might be kind of boring. Maybe we could just tell you. No… that’s no good either. How about a spiffy animation? Not a bad idea, huh?
We aren’t showing you most of these services—you can view
our portfolio for that. That’s not what this is about, and it would be pretty overwhelming if we showed you all of them. By simplifying it a bit, the viewer can take in everything.
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TAGS:
thundertech, animation, 3d animated, 3d, 3-D, 3d graphics, 3d animation, abstract, graphics, graphic design, toon, photoreal, photo-real, video, video campaign, 3d video, animated video
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