social media

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Facebook Timeline a Game Changer for Brands

posted by Public Relations

Facebook has again rocked our marketing brains. Today, Facebook didn’t just simply announce a new Timeline company page profile; a deeper look unveils a lot of implications this will have on your Facebook marketing strategy. Below are some items you need to consider for your company page before Facebook automatically pushes the new Timeline live for everyone on March 30, 2012. It’s A LOT of information, so bear with us, scroll the subheads. (We now know why Facebook’s presentation was five hours long.)

NO ADVERTISING ALLOWED IN YOUR TIMELINE COVER PHOTO
Facebook has already posted guidelines for designing a cover photo for your brand page. The cover photo is a large image that will span across the top of your brand page. As a marketer, your first thought is probably, “What a great space to promote specials, discounts, new products and offers!” Not so fast my friend…Facebook will not allow this. The below is an excerpt straight from Facebook:

Click here for more details on choosing a Facebook cover photo.
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What’s the big deal about Pinterest?

posted by Public Relations

Chances are, you’ve at least heard the name Pinterest in the last couple of weeks, but you may not know what it is or why so many people have been talking about it recently. This post is an elementary guide to what the craze is about and whether or not you should consider creating an account for your brand.

What is Pinterest?
This is the definition of the social networking platform according to the Pinterest website:

Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.

Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests. To get started, request an invite.

Okay, but what is a pinboard and why should I care? Great questions.
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Viral Videos: They’re not always contagious

posted by Video

With the cultural standards in media and technology changing frequently these days, many brands are striving to stay relevant to keep up with their audiences. "Viral video" is now a part of our daily vocabulary. It has become synonymous with success, progress and exposure.

Because of this, videographers are often expected to produce a video that will go viral. While the idea is a very noble one, a viral video involves many variables to be successful. The sad truth is that for all of the amazing viral videos out there, there are many that miss the mark. So how should you go about producing your new video with the intent to go viral? Let's break down what makes good viral videos good and what makes the bad really, really…bad.
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Where is the social media customer service?

posted by Public Relations

Not too long ago, we outlined some social media trends for 2012 on our blog. One of our predictions included a call for social customer service to improve, and what we’ve seen lately has been less than impressive.

Palm Springs: Visitors bureaus should be cashing in.
I recently tagged along with my husband to Palm Springs, Calif. He had a conference to attend. Me, well, I didn’t have to do much of anything but lie by the pool (I know, I can feel your jealousy from here). Vacation or no vacation, if you truly have a passion for social media, you’re always experimenting and testing.

We arrived on Super Bowl Sunday and because we are not very familiar with the area or its local sports bars, I decided to tweet to the visitors bureau to see if they could provide any recommendations.
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2012 Social Media – The Ultimate Year of Share

posted by Public Relations

If we learned anything about social media in 2011, it’s that it is almost impossible to predict, but we figured we would try to anyway, just for fun. Check out what we think will happen with social media marketing in 2012:

Your friends will have more influence than ever
(Yes, we started off with an easy one.) We’ve already seen Facebook place a large amount of weight on the “share” button as it now appears on every wall post, and new analytics keep track of how many people share your brand with their friends.

In addition to that, the recent introduction of Google’s social search shows your friends’ likes, dislikes and overall commentary on almost anything you search. We saw this rise toward the end of last year and then receive a power boost at the start of 2012. This will only continue as marketers have determined that you are more likely to make a purchase based on a friend’s recommendation.
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