posted by Video
When it comes to connecting with people on the Internet—to educate, motivate or just entertain—nothing beats video. Certain studies have suggested that communicating marketing messages via online video is more than five times more effective than static text and photos alone. For this reason, it’s no surprise that the Internet has experienced an explosion of video in the past couple of years.Read More...
At thunder::tech, we have been an active participant in this video revolution, and we’ve noticed something interesting. As video equipment and editing software become less expensive and more ubiquitous, the general quality of video has risen. More importantly, the expectations of the viewers have risen, too—especially for companies that are perceived as having the resources to achieve high production values, professional editing, real actors and so on.
posted by Search
TAGS: thundertech, design, video, production value, online video, produce, production value, web, online, create, Vine, instagram, business, marketing, batdad, viral, viral video, professional, quality
A little more than a year ago, we saw great changes come from Google in the
form of a series of updates they referred to as Panda. With these, they
worked to weed out content that wasn’t original, wasn’t fresh and
didn’t have a purpose. They sought to make the search landscape more
relevant and meaningful.
In this new year, Google is still making Panda updates, but they have
something even larger in store for the search world. They aim to make
searches more valuable and are doing this through one big update. In
this algorithm update, they are looking at sites that have overly
excessive search engine optimization (SEO) and penalizing them. This could include keyword stuffing in the URL, meta titles and descriptions and keyword-riddled content.Read More...
posted by Public Relations
TAGS: thundertech, search, SEO, marketing, online, digital, Google, algorithm, SERP, results, optimization, engine, penalization, panda
Not too long ago, we outlined some social media trends for 2012 on our blog. One of our predictions included a call for social customer service to improve, and what we’ve seen lately has been less than impressive.
Palm Springs: Visitors bureaus should be cashing in.
I recently tagged along with my husband to Palm Springs, Calif. He had a conference to attend. Me, well, I didn’t have to do much of anything but lie by the pool (I know, I can feel your jealousy from here). Vacation or no vacation, if you truly have a passion for social media, you’re always experimenting and testing.
We arrived on Super Bowl Sunday and because we are not very familiar with the area or its local sports bars, I decided to tweet to the visitors bureau to see if they could provide any recommendations.
posted by Public Relations
TAGS: thundertech, monitoring, brands, marketing, social, Twitter, monitor, tool, Palm Springs, interaction, customer service, ROI, online, conversation, social media
If we learned anything about social media in 2011, it’s that it is
almost impossible to predict, but we figured we would try to anyway,
just for fun. Check out what we think will happen with social media
marketing in 2012:
Your friends will have more influence than ever
we started off with an easy one.) We’ve already seen Facebook place a
large amount of weight on the “share” button as it now appears on every
wall post, and new analytics keep track of how many people share your
brand with their friends.
In addition to that, the recent introduction of Google’s social search
shows your friends’ likes, dislikes and overall commentary on almost
anything you search. We saw this rise toward the end of last year and
then receive a power boost at the start of 2012. This will only continue
as marketers have determined that you are more likely to make a
purchase based on a friend’s recommendation.
posted by Accounts
TAGS: thundertech, pr, public relations, social media, 2012, trends, predictions, social search, customer service, ROI, social TV, getglue, influence, online
Many brands spent 2010 collecting friends, followers and likes on their
various social networks. This is the year to do something with your
It's like the box of baseball cards (or
vintage Barbie dolls) still sitting in your parents’ attic (that you
hope they didn't throw away) - they're not worth anything unless you
have a plan to take advantage of their value. Many brands are sitting on
thousands (or more) fans and are letting them collect dust. Make it
your marketing department or agency’s resolution to activate this fan
base in 2011.
Conversation, contests and link sharing are great,
but don't forget that these fans chose to follow your brand. This means
that they are either current or potential buyers or want to engage for
some other reason. If you haven’t already, reach out to your product
development, human resources (HR) and customer service departments to
add ways to interact with your fan base.