SERP

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Google Knowledge Graph: What you need to know

posted by Search

Last week, Google unveiled their plans for a new way to use their search engine with the use of the phrase “things, not strings.” Knowledge Graph provides factual and highly relevant information on the search engine results page (SERP) with each and every search. This is something that is presently being rolled out so if you’re not seeing it yet, you can rest assured that you will shortly.

So What is Knowledge Graph?

In the easiest sense, Knowledge Graph is Google’s way to ensure that you don’t always need to click. If you just want answers, then this is the way they intend to give them to you. Sometimes the easiest way to explain something is to simply show it. Let us say you are inclined to see what’s up with a band you like. For this instance, let’s take a look at a band called Lacuna Coil:


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Google algorithm updates are looming ahead

posted by Search

A little more than a year ago, we saw great changes come from Google in the form of a series of updates they referred to as Panda. With these, they worked to weed out content that wasn’t original, wasn’t fresh and didn’t have a purpose. They sought to make the search landscape more relevant and meaningful.

Optimization Penalization

In this new year, Google is still making Panda updates, but they have something even larger in store for the search world. They aim to make searches more valuable and are doing this through one big update. In this algorithm update, they are looking at sites that have overly excessive search engine optimization (SEO) and penalizing them. This could include keyword stuffing in the URL, meta titles and descriptions and keyword-riddled content.
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2 Legit. 2 Legit to Search.

posted by Search

As the Web 2.0 Summit in San Francisco introduced one speaker, nobody quite knew what to make of it. On stage before them was 90s rapper/dancer/spokesperson MC Hammer announcing a new search engine. Is this for real? Are we dreaming? This can’t possibly be actually happening, could it? I mean, this is MC Hammer.

Image Source: Tshirtbordello.com

But this is no joke. This is actually happening. MC Hammer is releasing a search engine to compete with Google and Bing. While Google and Bing use various on-page factors such as keyword use and page titles with a mix of off-page factors including inbound links and social shares, new search engine WireDoo is going to operate in a slightly different fashion than we’re used to.
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