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If you're amazed by today's current smartphone technology, just wait. They are going to look like cassette players in the next five years or so.
My watch shows who's calling, my scale can tweet, my bike and heart rate monitor correspond with my smartphone and the light switches in my home are connected to the Internet. This isn't Disney’s Tomorrowland; this all exists right now. And it’s just the beginning. More and more devices we use every day are going to be connected to each other and the Internet in ways we can hardly imagine today.
Right now
The Pebble smartwatch is one of the devices mentioned above. It was part of a highly-successful Kickstarter campaign in early 2012 and they've just started shipping over the past few months—mine came last week after 10 months of patiently waiting. The watch pairs with an iOS or Android phone via Bluetooth and displays text messages, emails, calls and other alerts. It can also control music playing on a smartphone.
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thundertech, connected, device, Internet, web, enabled, smartphone, technology, marketing, marketeres, pebble, watch, wearable technology, wearable, Google, glass, project glass, Apple, advertising, messageTrade shows are an exciting, energetic place to show off your brand and message to clients, investors and other organizations related to and interested in your industry. While this is an excellent form of communication, it can be overwhelming; especially when you open the 100-page exhibitor’s manual. Urban Dictionary defines this as:
Expophobia ex-po-pho-bi-a [ek-spoh-foh-bee-uh] noun
The feeling of dread and despondence that strikes marketers before yet another trade show.
Avoid this feeling of expophobia and stay excited! The key is to think ahead, stay organized, stick to deadlines and for heaven’s sake don’t try to do it all on your own. Below are a few tips that any marketer should consider when planning to attend a trade show.
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thundertech, trade, show, trade show, expo, convention, plan, pr, marketing, booth, design, public relations, media relations, brand, message, exhibit, exhibitorFacebook has again rocked our marketing brains. Today, Facebook didn’t just simply announce a new Timeline company page profile; a deeper look
unveils a lot of implications this will have on your Facebook marketing
strategy. Below are some items you need to consider for your company
page before Facebook automatically pushes the new Timeline live for
everyone on March 30, 2012. It’s A LOT of information, so bear with us,
scroll the subheads. (We now know why Facebook’s presentation was five
hours long.)
NO ADVERTISING ALLOWED IN YOUR TIMELINE COVER PHOTO
Facebook
has already posted guidelines for designing a cover photo for your
brand page. The cover photo is a large image that will span across the
top of your brand page. As a marketer, your first thought is probably,
“What a great space to promote specials, discounts, new products and
offers!” Not so fast my friend…Facebook will not allow this. The below
is an excerpt straight from Facebook:
Click here for more details on choosing a Facebook cover photo.
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thundertech, social media, brands, Facebook, timeline, brand, marketing, marketer, page, company, cover photo, fmc, tabs, mobile, message, ads, checklist, pr, public relationsWhat a year 2011 has been! Ups and downs, good times and better times
... and now it's time to make sure you let everyone who was most
important to you this year know it. Clients, customers, stakeholders,
mom and dad ... anyone who has brought you to where you are today
deserves a big, bold "Thank you!"
We know what you're thinking. Another greeting card? Sounds great. We
have a bit of advice to share with you: It doesn't have to be a
traditional card. It could be a video or animated greeting. It doesn't
have to be for Thanksgiving or even the New Year ... it could be for
Groundhog Day. Or Arbor Day. Or National Duct Tape Day!
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thundertech, design, holiday, card, greeting, thank you, 2011, end of year, message, messaging, brand, brands, branding, email, e-mail, e-card, audience, planning, touchpoint, season
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