email

Five tips for email template design

We are happy to see more and more clients jumping aboard the email marketing bandwagon these days. Contrary to what some may perceive as a lesser or weakened channel of communication due to new materializing technologies, it is still the cornerstone to a lot of communication, education, touch points and automated interactions with customers and clients. Be it lead nurturing, event reminders or product announcements, email marketing programs, and the platforms that enable them, provide critical marketing value.

With that understood, we thought it important to relay tips on what we think is an often overlooked or underappreciated aspect of email marketing: the email template design.

Here are five tips to make sure your emails are effective when they land in your subscribers’ inboxes:
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The Digital Marketing Stack

An email just came in from the website! A potential customer emailed you directly after perusing your corporate site and is requesting more information.

You follow up with that customer, of course, with pricing information and await a response.

It never comes. In a month, you forget that potential because your inbox was so cluttered that the emails eventually just caved in on themselves. You never follow up, you never get a chance to discover how they found your site in the first place.

You never post to the website the specific question the customer asked so others might find the answer more quickly because you don’t want to pay a freelance developer hundreds of dollars for some edits. You never mention the topic and answer on Facebook or Twitter because you don’t even know who is listening.

If this sounds ridiculous yet familiar, don’t feel bad. In our experience, there is always something more you as a marketer can be doing to generate more visibility, better service and higher sales.

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Considering holiday touchpoints: fruitcake is never in

What a year 2011 has been! Ups and downs, good times and better times ... and now it's time to make sure you let everyone who was most important to you this year know it. Clients, customers, stakeholders, mom and dad ... anyone who has brought you to where you are today deserves a big, bold "Thank you!"

We know what you're thinking. Another greeting card? Sounds great. We have a bit of advice to share with you: It doesn't have to be a traditional card. It could be a video or animated greeting. It doesn't have to be for Thanksgiving or even the New Year ... it could be for Groundhog Day. Or Arbor Day. Or National Duct Tape Day!
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