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posted by Search
We often read articles and attend seminars on the topic of SEO and how a marketer can best execute it. The problem is that many firms and people tend the feel that once they have the initial idea of SEO, nothing will change; it will not evolve or adapt. This is ultimately where they begin to lead clients, listeners and readers horribly astray. The latest such article was written for Financial Planning and delves very heavily into “keyword use.”
Sadly, the ideas stated in the above article have been ones that good SEOs have moved on from in the past couple of years. We’ve learned that there is no magic number for keywords, no golden ratio, nothing that says “if you use a keyword this percentage, you will have solid value in rankings.” One needs to look no further than Matt Cutts, head of Web spam at Google, in this video from 2011:
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thundertech, SEO, optimization, keyword, Google, matt cutts, web, content, search, engine, optimization, marketing, social media, call, actionToday, the Optimization team at thunder::tech is going to take a little break from dropping its normal SEO knowledge bombs and relay to you an interesting story on what we can learn from Google. Prompted by the news that there was a spike on Election Day in Americans who were searching the phrase “who is running for president,” we began to investigate why.
Below, you will find a series of charts we have embedded straight from Google Trends (if you're on a desktop computer, make sure you scroll over each data point for details). For those who may not be in the know, Google Trends is a way to look at Internet searches and (as the name suggests) see trends and comparisons. This data has been “normalized.” This means that they have been adjusted to a more “apples-to-apples” comparison. They do this by comparing the real absolute search volume and figures relative to all other searches at that time. We use this tool in SEO to identify trends, as opposed to search volume. It’s our way of comparing two ideas or concepts that may not be related and get actual comparable data from them.
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thundertech, Google, search, engine, results, predict, 2012, election, president, win, trend, google trends, presidential, real time, analytics, real-timeLast week, Google unveiled their plans for a new way to use their search engine with the use of the phrase “things, not strings.” Knowledge Graph provides factual and highly relevant information on the search engine results page (SERP) with each and every search. This is something that is presently being rolled out so if you’re not seeing it yet, you can rest assured that you will shortly.
So What is Knowledge Graph?
In the easiest sense, Knowledge Graph is Google’s way to ensure that you don’t always need to click. If you just want answers, then this is the way they intend to give them to you. Sometimes the easiest way to explain something is to simply show it. Let us say you are inclined to see what’s up with a band you like. For this instance, let’s take a look at a band called Lacuna Coil:
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thundertech, search, Google, SEO, knowledge, graph, knowledge graph, strings, not, things, search, changes, engine, SERP, results, pageA little more than a year ago, we saw great changes come from Google in the
form of a series of updates they referred to as Panda. With these, they
worked to weed out content that wasn’t original, wasn’t fresh and
didn’t have a purpose. They sought to make the search landscape more
relevant and meaningful.
Optimization Penalization
In this new year, Google is still making Panda updates, but they have
something even larger in store for the search world. They aim to make
searches more valuable and are doing this through one big update. In
this algorithm update, they are looking at sites that have overly
excessive search engine optimization (SEO) and penalizing them. This could include keyword stuffing in the URL, meta titles and descriptions and keyword-riddled content.
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thundertech, search, SEO, marketing, online, digital, Google, algorithm, SERP, results, optimization, engine, penalization, pandaIn the past year, we’ve seen an interesting progression in the world of search. With the onset of the numerous Panda updates, we saw Google begin to take large bounding strides toward offering something more valuable, more useful for the user.
First they began to weed out content that was aggregated or unoriginal.
After that, Google began going after sites that used link-building
schemes to generate traffic. Once that was done, they began to look more
at how a site was actually designed. Was it beneficial to the overall
user experience? Were there too many ads? Was it truly a site worth
going to? Then Google rolled out their “freshness index,” which showed
that they began to understand which queries needed timely information to
be relevant and which ones just needed to be good, solid results.
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thundertech, search, SEO, engine, optimization, Google, social, Media, marketing, search plus your world, Google+, word of mouth
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