posted by Search
Today, the Optimization team at thunder::tech is going to take a little break from dropping its normal SEO knowledge bombs and relay to you an interesting story on what we can learn from Google. Prompted by the news that there was a spike on Election Day in Americans who were searching the phrase “who is running for president,” we began to investigate why.
Below, you will find a series of charts we have embedded straight from Google Trends (if you're on a desktop computer, make sure you scroll over each data point for details). For those who may not be in the know, Google Trends is a way to look at Internet searches and (as the name suggests) see trends and comparisons. This data has been “normalized.” This means that they have been adjusted to a more “apples-to-apples” comparison. They do this by comparing the real absolute search volume and figures relative to all other searches at that time. We use this tool in SEO to identify trends, as opposed to search volume. It’s our way of comparing two ideas or concepts that may not be related and get actual comparable data from them.
posted by Accounts
TAGS: thundertech, Google, search, engine, results, predict, 2012, election, president, win, trend, google trends, presidential, real time, analytics, real-time
Regular readers will know that we love trends. As part of our commitment to education for our clients and our team, a couple of us recently attended Trend Watching's seminar in Chicago. In the course of five hours, we covered nearly 40 emerging marketing trends. Kick back and relax as we share with you our favorites.
posted by Accounts
As consumers continue to develop their personal social brands, they are constantly looking for new stories to share with their followers. In a world of tweets and status updates, we are constantly looking for new experiences that we can share with our friends. We as marketers can help facilitate this need by creating meaningful, shareable experiences. Babylonstoren, a luxury hotel in South Africa, provides its visitors with the opportunity to spend an afternoon on their farm, where they work with the local farmers to pick the produce that will be served that evening in the hotel's dining room. Experiences like this allow visitors to boast about their unique opportunity to their friends.
Did you ever stop and wonder why so many people fell in love and became obsessed with Oprah? Or how Domino’s quickly became such a great pizza brand again? Could there be a link between these two polar-opposite brands? Do they have a certain je ne sais quoi that keeps their fans and customers coming back for more?
According to Trend Watching, the answer is yes – the answer is Flawsome! Both Oprah and Dominos have embraced their flaws, made a commitment to their fans and customers to be better, and have had amazing success. They put their shortcomings out on display and by doing so, have gained trust and respect and have a loyal customer base.
posted by Search
TAGS: thundertech, marketing, Accounts, flawsome, trend watching, marketing, trend, customer, brand, Brand loyalty, branding, consumer, social media
While SEO is a world of learning from what’s been done in the past, it’s
downright foolhardy not to think of the future. We must look ahead at
what’s down the road, as well as what we’ve done. Since it’s that time
of the year, let’s look at what we expect to be looming on the horizon
in the world of SEO.
Search is about to get even more social
Social media is not a new development in search. Previously, you were
encouraged to be a social butterfly fluttering from flower to flower. In
2012, you’re going to have to learn how to be a Social Sniper.Read More...
TAGS: thundertech, search, SEO, engine, optmization, social, Media, social media, network, future, 2012, trend, marketing, next year, Google, plans, what's next