marketing stack
posted by Development
An email just came in from the website! A potential customer emailed you
directly after perusing your corporate site and is requesting more
information.
You follow up with that customer, of course, with pricing information and await a response.
It
never comes. In a month, you forget that potential because your inbox
was so cluttered that the emails eventually just caved in on themselves.
You never follow up, you never get a chance to discover how they found
your site in the first place.
You never post to the website the
specific question the customer asked so others might find the answer
more quickly because you don’t want to pay a freelance developer
hundreds of dollars for some edits. You never mention the topic and
answer on Facebook or Twitter because you don’t even know who is
listening.
If this sounds ridiculous yet familiar, don’t feel
bad. In our experience, there is always something more you as a marketer
can be doing to generate more visibility, better service and higher
sales.
Read More...
TAGS:
thundertech, Data, Development, web, marketing., stack, marketing stack, customer service, website, social media, digital marketing, digital, services, offerings, solutions, API, CRM, CMS, search optimization, search, email
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