Good Morning Marketers
posted by Public Relations
Did you catch our 2012 Marketing Trends event last month? If not, you can watch the hour-long presentation here or, if you’re short for time, get a quick overview of the four themes from the event in our latest episode of Good Morning Marketers. Each category encompasses many trends that marketers should be aware of as we head into the new year.
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thundertech, 2012, mobile, content strategy, real time, real-time, measurement, analytics, upcoming, future, event, presentation, Good Morning Marketers, marketing, trendsWhen incorporating video content on your webpage, you must consider that
an increasing amount of customers will be viewing it on mobile devices
and desktop computers. For the most part, these devices do not have
plugin capabilities such as Flash to support video. Instead, they have
built-in video playback capabilities that can play video without a
plugin, but unfortunately, not all of them support the same format. As a
result, businesses and content providers must offer their video in many
formats to reach as many devices as possible.
Here is a quick list of solutions:
Large Scale—Use Content Delivery Network solution (CDN)
Usually a very turn-key solution, many CDN providers such as FreeCast and MediaBlog
have tools for encoding and delivering videos to many platforms in an
automated way. Some providers also use cloud computing, using multiple
servers so the user streams video from a nearby server. This solution is
appropriate for applications where a large number of videos are being
delivered. It can, however, be pricey.
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posted by Accounts
Customer service is an important part of every marketing conversation. Customer service experiences, whether good or bad, can have a very large impact on a brand's identity.
In the latest episode of Good Morning Marketers, thunder::tech's monthly marketing series, Jason Therrien and Michael Schwabe discuss customer service and how new technologies can improve and help a company provide the best service possible to its audience.
posted by Public Relations
In the past two months, Facebook has implemented a few improvements to their site. Individual users and companies may have already seen the effect of these changes in their Facebook and Internet experience.
We recently discussed the new community pages that allow users to connect on general topics, brands and interests. Community pages, separate from fan pages, will be populated by user-driven content through status updates and profile information.
Continuing to harness the power of user content, the social network has also created the Open Graph API, which will allow any Web page to have the same features of Facebook pages and make the Web more social.
Watch the newest episode of Good Morning Marketers to learn about these features, including the added “Like” button on fan pages.
What do you think of Facebook’s changes?
To discuss any of these services,
contact our team.
posted by Public Relations
Apple CEO Steve Jobs recently introduced the iPad, which has created buzz in both the technology and marketing industries.
In our recent episode of Good Morning Marketers, our resident Apple enthusiasts Graphic Designer Matt Stevens and Account Manager Michael Schwabe discuss the iPad and its features.
We’ve reformatted our monthly video series to encourage open conversation between our guests as they discuss marketing trends. Have feedback on the new format?
We’d love to hear it.
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