services

Blink of an eye: thunder::tech experiments with time-lapse video

The Greater Cleveland Aquarium partnered with thunder::tech to produce a time-lapse video that captured the excitement and activity in the aquarium during weekend opening weekend.

Our Multimedia team set up three cameras in the aquarium that took photos every 10 seconds and used these images to create a time-lapse video by editing them together and adding interesting facts and figures about the aquarium throughout.

The Digital Marketing Stack

An email just came in from the website! A potential customer emailed you directly after perusing your corporate site and is requesting more information.

You follow up with that customer, of course, with pricing information and await a response.

It never comes. In a month, you forget that potential because your inbox was so cluttered that the emails eventually just caved in on themselves. You never follow up, you never get a chance to discover how they found your site in the first place.

You never post to the website the specific question the customer asked so others might find the answer more quickly because you don’t want to pay a freelance developer hundreds of dollars for some edits. You never mention the topic and answer on Facebook or Twitter because you don’t even know who is listening.

If this sounds ridiculous yet familiar, don’t feel bad. In our experience, there is always something more you as a marketer can be doing to generate more visibility, better service and higher sales.

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