CRM

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Our Data team manager recaps the year, looks into the future

posted by Development

Our end-of-year recap series continues with a message from Bruce Williams, data team manager. Read on to learn about the innovations and challenges his team has tackled throughout the year and what you can expect from them in 2013.

“You can do THAT?”

That was probably the most-often heard phrase of this past year. On both sides of the table. We have always learned from our clients and partners and very much vice versa, but it seems this past year was a cram session for all of us that lasted 300+ days.

Responsive design. Marketing automation. Closed-loop analytics. Data visualization. Enterprise apps.

Then you have the fun alphabet curriculum of SEO, PPC, UX, CRM, SSL, CMS and API.

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Simple steps to link your marketing stack

posted by Development

Get the sale. Retain that client. Improve the bottom line. Generate those leads.

The goals and demands of business, no matter if you are B2C or B2B, are ever-growing and expanding. The ability to produce more with less seems to be a requirement of employment these days. If you aren’t that terribly fond of putting in 15 hour work days, this may be an interesting read for you.

If you are looking to improve your business and your employees’ lives, think about improving your marketing stack.
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Know thy customer - The importance of CRM in marketing

posted by Accounts

Customer relationship management (CRM) has been a hot term for about a decade within sales organizations, and it has rapidly been making necessary inroads into the world of marketing. CRM is defined by Wikipedia as: "A widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support."

CRM brings science and process into the marketing industry. To know thy customer (or potential customer) is to be able to market more efficiently and effectively to them. Using a CRM approach allows an organization to attract, retain and nurture clients and leads.
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The Digital Marketing Stack

posted by Development

An email just came in from the website! A potential customer emailed you directly after perusing your corporate site and is requesting more information.

You follow up with that customer, of course, with pricing information and await a response.

It never comes. In a month, you forget that potential because your inbox was so cluttered that the emails eventually just caved in on themselves. You never follow up, you never get a chance to discover how they found your site in the first place.

You never post to the website the specific question the customer asked so others might find the answer more quickly because you don’t want to pay a freelance developer hundreds of dollars for some edits. You never mention the topic and answer on Facebook or Twitter because you don’t even know who is listening.

If this sounds ridiculous yet familiar, don’t feel bad. In our experience, there is always something more you as a marketer can be doing to generate more visibility, better service and higher sales.

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