posted by Public Relations
What can you do in two minutes? We share highlights from our successful past year in our 2012 Portfolio Reel in 120 seconds.
Whether we were creating social media strategies and filming commercials or launching media relations campaigns and developing mobile websites, we kept busy in 2012.
See what your favorite integrated marketing agency accomplished last year:
posted by Accounts
TAGS: integrated, agency, branding, digital, Cleveland, social media, SEO, optimization, search, ad, advertising, design, print, digital, web, Development, app, website, video, commercial, multimedia, logo, responsive, responsive design, thundertech, marketing
Customer relationship management (CRM) has been a hot term for about a
decade within sales organizations, and it has rapidly been making
necessary inroads into the world of marketing. CRM is defined by Wikipedia as: "A
widely implemented strategy for managing a company’s interactions with
customers, clients and sales prospects. It involves using technology to
organize, automate, and synchronize business processes—principally sales
activities, but also those for marketing, customer service, and
CRM brings science and process into the marketing industry. To know
thy customer (or potential customer) is to be able to market more
efficiently and effectively to them. Using a CRM approach allows an
organization to attract, retain and nurture clients and leads.
posted by Video
TAGS: thundertech, CRM, content relationship strategy, marketing, agency, firm, integrated, customer, relationship, strategy, strategies
With the cultural standards in media and technology changing frequently these days, many brands are striving to stay relevant to keep up with their audiences. "Viral video" is now a part of our daily vocabulary. It has become synonymous with success, progress and exposure.
posted by Design
Because of this, videographers are often expected to produce a video that will go viral. While the idea is a very noble one, a viral video involves many variables to be successful. The sad truth is that for all of the amazing viral videos out there, there are many that miss the mark. So how should you go about producing your new video with the intent to go viral? Let's break down what makes good viral videos good and what makes the bad really, really…bad.
Whether you were watching the Super Bowl this year for the competitive
game it actually was, the (finally) decent half-time show: L.U.V.
Madonna (Yay World Peace!), or you were flipping back and forth to the
Puppy Bowl the entire time, chances are you couldn't escape the
always-anticipated commercials...that is, unless you fast-forwarded
through them or already caught the majority of them online prior to the
Our Creative department put together some thoughts on their
favorite commercials and how they played into well-integrated
campaigns. Check them out below (click the subheads to watch the
commercials) and let us know if you agree or disagree with our analyses.
posted by Design
TAGS: thundertech, super bowl, XLVI, ad, advertisement, commercial, 2012, best, integrated, campaign, brand, marketing, favorite, m&m, chevy, weego, chrysler, emotional, branding, apocalypse, ferris bueller, leap list, best buy, sonic, stunts, okgo
2011 was a year of growth for the thunder::tech family in general,
but that theme rang especially true for the Creative department, which
includes the Design and Multimedia teams.
Multimedia team doubled in 2011, allowing us to take on more projects.
With an increased talent pool, we were able to offer more multimedia services
and add to our portfolio of videos, 3-D capabilities, interactive video
boards, touch screens and mobile and tablet integration.
were able to flex our design and creative copywriting muscles more this
year through several integrated advertising campaigns. In our second
year with Castaway Bay, Cedar Point's indoor water park, we were able to
evolve the “Escape With Your Family” campaign through more billboards,
print ads, free standing inserts (FSIs) and media-rich digital ads. We
were also able to integrate the campaign into their Facebook page and
social media posts.
TAGS: thundertech, design, 2011, recap, end of year, creative, video, multimedia, 3d, 3-D, touch screen, mobile, branding, advertising, integrated, billboard, ad, print, advertisement, FSI, digital, campaign, brand awarenesss, trade show, Cleveland, new york, Chicago, california, canada