advertisement

Super Bowl Commercials: Automobiles and Dogs (sometimes together)

Whether you were watching the Super Bowl this year for the competitive game it actually was, the (finally) decent half-time show: L.U.V. Madonna (Yay World Peace!), or you were flipping back and forth to the Puppy Bowl the entire time, chances are you couldn't escape the always-anticipated commercials...that is, unless you fast-forwarded through them or already caught the majority of them online prior to the game.

Our Creative department put together some thoughts on their favorite commercials and how they played into well-integrated campaigns. Check them out below (click the subheads to watch the commercials) and let us know if you agree or disagree with our analyses.

More: Creative Department Manager Dave Berman recaps 2011

2011 was a year of growth for the thunder::tech family in general, but that theme rang especially true for the Creative department, which includes the Design and Multimedia teams.

More.

More teammates:
Our Multimedia team doubled in 2011, allowing us to take on more projects. With an increased talent pool, we were able to offer more multimedia services and add to our portfolio of videos, 3-D capabilities, interactive video boards, touch screens and mobile and tablet integration.

More advertising:
We were able to flex our design and creative copywriting muscles more this year through several integrated advertising campaigns. In our second year with Castaway Bay, Cedar Point's indoor water park, we were able to evolve the “Escape With Your Family” campaign through more billboards, print ads, free standing inserts (FSIs) and media-rich digital ads. We were also able to integrate the campaign into their Facebook page and social media posts.
Read More...