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Welcome to the thunder::tech Mobile Testing Lab

posted by Development

If you've been to our office recently, you’ve probably seen our Mobile Testing Lab. We tell everyone about it; clients, partners, students, interviewees, journalists. We really like to talk about it. And we should, it’s really amazing.

We like to show it off
But that's not why we built it. I mean, that’s partially why we built it; we wanted to be able to talk about it. We said it would help show people that we are committed to this whole mobile thing. We said when we pitch a new responsive website or an amazing new mobile app that it would show clients that we knew what we were talking about. We said that it would get people talking. We never thought people would actually use is as much as they do.

It really wasn't that hard
Building a mobile testing lab really sounds like a lot of work.

• You have to come up with a plan. Sketches help.
• You have to convince a lot of people.
• You have to build it.
• You have to run electrical lines. This is dangerous stuff.

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From SEO and social media to advertising and mobile apps, we did it all in 2012

posted by Public Relations

What can you do in two minutes? We share highlights from our successful past year in our 2012 Portfolio Reel in 120 seconds.

Whether we were creating social media strategies and filming commercials or launching media relations campaigns and developing mobile websites, we kept busy in 2012.

See what your favorite integrated marketing agency accomplished last year:

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Our 2012 recap series ends with a word from our Creative department

posted by Design

Our end-of-year chatter series wraps up with a joint post from our Creative Director Craig Israel and our Manager of Multimedia Services Matt Stevens. Find out what projects and innovative techniques the Creative team took on in 2012 and how the team applied thunder::tech's four guiding principles to their work. 

The Creative team had a great year in 2012, culminating in the welcoming of new team members, exploration of new technologies and celebrating some great wins with our clients. And, as always, our efforts were guided by the principles that have helped get us to where we are today: customer service, innovation, education and great work. 

Customer Service
At thunder::tech, customer service means more than just being responsive to our clients and delivering on our promises (although we certainly do that); it means seeking out new ways to collaborate internally to create the best and most efficient solutions. To that end, the Creative team continued to find new ways to integrate with other departments on projects of all types.

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Our Data team manager recaps the year, looks into the future

posted by Development

Our end-of-year recap series continues with a message from Bruce Williams, data team manager. Read on to learn about the innovations and challenges his team has tackled throughout the year and what you can expect from them in 2013.

“You can do THAT?”

That was probably the most-often heard phrase of this past year. On both sides of the table. We have always learned from our clients and partners and very much vice versa, but it seems this past year was a cram session for all of us that lasted 300+ days.

Responsive design. Marketing automation. Closed-loop analytics. Data visualization. Enterprise apps.

Then you have the fun alphabet curriculum of SEO, PPC, UX, CRM, SSL, CMS and API.

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thunder::tech president presents on mobile marketing strategies

posted by Public Relations

The University of Toledo invited thunder::tech’s president, Jason Therrien, to speak at its fourth-annual Internet Marketing Conference on Tuesday, Oct. 2.

Therrien discussed the rise of mobile usage, different areas of focus for mobile marketing and why a brand’s mobile strategy is so much more than just having an app. View his slide presentation below to learn applicable tips and considerations for your organization.

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