predictions

2012 Social Media – The Ultimate Year of Share

If we learned anything about social media in 2011, it’s that it is almost impossible to predict, but we figured we would try to anyway, just for fun. Check out what we think will happen with social media marketing in 2012:

Your friends will have more influence than ever
(Yes, we started off with an easy one.) We’ve already seen Facebook place a large amount of weight on the “share” button as it now appears on every wall post, and new analytics keep track of how many people share your brand with their friends.

In addition to that, the recent introduction of Google’s social search shows your friends’ likes, dislikes and overall commentary on almost anything you search. We saw this rise toward the end of last year and then receive a power boost at the start of 2012. This will only continue as marketers have determined that you are more likely to make a purchase based on a friend’s recommendation.
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